Campaign Manager Advertising - Booking Ads

Role Description:

At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.

Booking.com is one of the world’s leading digital travel companies, offering a wide variety of accommodations, flights, car rentals, and more to travelers globally. As part of Booking Holdings, which includes brands like Priceline & Agoda, we’re at the forefront of innovation and customer service in the travel industry. Our Travel Media Network offers cutting-edge advertising solutions to help brands reach our extensive travel audience.

The Campaign Manager Advertising will play a critical role in overseeing the successful execution of digital advertising campaigns across EMEA. This role involves collaborating closely with the internal Sales and Product teams, overseeing Ad Operation to ensure seamless campaign execution and client success. The ideal candidate will have experience in digital media, campaign management, and client relations, as well as the ability to work cross-functionally to support the growth of our advertising solutions. The role will report into the Manager Client Success and Ad Operations based in Amsterdam.

Key Responsibilities and Duties:

• Campaign Management & Coordination: Oversee the full lifecycle of digital advertising campaigns, from initial planning to post-campaign reporting. Ensure that all campaigns are delivered on time, meet client expectations, and adhere to Booking.com’s quality standards. Work with clients and internal teams to ensure a smooth execution process.
• Technical Implementation: Manage the technical implementation of third-party creative assets and rich media, ensuring that campaigns are properly set up in tools like Google Ad Manager (GAM). Collaborate with the Ad Operations team to resolve any creative challenges and maintain accurate ad trafficking and QA processes.
• Client Relations: Serve as the primary point of contact for clients and agencies, providing ongoing support and communication throughout the campaign lifecycle. Work closely with clients to understand their objectives, address any concerns, and recommend optimization strategies to enhance campaign performance.
• Reporting & Performance Tracking: Generate monthly and post-campaign reports, applying first-party and third-party data sources to analyze campaign performance. Present insights and recommendations to clients, demonstrating the impact and value of Booking.com’s advertising solutions.
• Collaboration & Process Improvement: Collaborate with cross-functional teams including Product, Marketing, and Sales to ensure the successful delivery of campaigns. Work closely with internal stakeholders to improve workflows, streamline processes, and enhance the overall client experience.
• Inventory & Revenue Management: Monitor and manage the reservation of inventory for digital advertising campaigns, ensuring that forecasts are accurate and inventory is available. Proactively find opportunities for upselling or cross-selling additional media products.
• Creative & Custom Solutions Support: Facilitate the creative development process for client campaigns, coordinating with design and content teams to ensure that all creative assets align with Booking.com’s specifications. Assist in the development of custom sponsorships, landing pages, and promotions to meet client needs.
• CRM & Billing: Maintain accurate records of campaigns, including insertion orders, billing information, and proof of performance documentation. Use CRM tools to manage client accounts and provide transparency to the manag