AVP, Growth & Customer Management, Product Manager, Regional Cross-border Transfers, Consumer Banking Group

Business Function:

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.

Job Purpose:

The Assistant Vice President, Growth & Customer Management supports the regional Cross-border payments franchise by driving customer growth, engagement, and lifecycle management outcomes across markets. The role is responsible for translating regional growth strategies into customer-led initiatives, propositions, and campaigns, with a focus on improving customer acquisition, activation, usage, retention, and lifetime value, while supporting overall revenue growth and commercial outcomes.

Responsibilities:

• Drive customer growth and lifecycle performance (acquisition, activation, usage, retention, revenue per customer)

• Execute and optimise customer propositions and engagement levers (e.g. pricing, rewards, campaigns) to deliver growth outcomes

• Support delivery of regional revenue and growth targets through customer-led initiatives

• Manage and improve campaign, engagement, and conversion performance metrics

• Ensure consistent and competitive customer experience and value proposition across journeys

• Support rollout and scaling of new growth initiatives and propositions across markets

• Drive strong alignment and execution with country teams and stakeholders

• Translate data into actionable insights and optimisation plans to improve customer and commercial outcomes

• Execute and optimise customer growth and lifecycle strategies aligned to regional priorities

• Support end-to-end customer engagement initiatives to drive acquisition, usage, and retention

• Support development and rollout of new propositions and growth initiatives (e.g. rewards, pricing, engagement features)

• Partner with Marketing to deliver targeted, data-driven campaigns, optimising for brand awareness and ROI

• Analyse customer behaviour, journey performance, and revenue drivers to identify improvement opportunities

• Work with Digital and Tech teams to ensure effective implementation and seamless customer journeys

• Coordinate with country teams to localise and scale regional initiatives

• Support performance reporting, business reviews, and stakeholder alignment

Requirements:

• Degree in Business, Finance, Marketing, Economics, or a related discipline

• Minimum 8 years of experience in growth, customer management, strategy, or business development roles, preferably within banking, payments, or fintech

• Experience in driving customer growth and engagement outcomes

• Strong understanding of customer behaviour, digital journeys, and commercial levers

• Analytical mindset with ability to translate data into growth actions and insights

• Strong stakeholder management and ability to work across regional teams

• Naturally inquisitive with a knack for problem solving.

• Detail-oriented with strong execution discipline

Location:

DBS Asia Central Job:

Digital. Schedule:

Regular Employee Status:

Full time