Marketing Data & Insights Analyst

IN ART WE TRUST

Moco isn’t like any other museum. We started in Amsterdam, expanded to Barcelona, and after receiving +5 million visitors are now shaking things up in London. Our goal? To make art, fun, bold, and for everyone. At Moco, we showcase work by icons like Basquiat, Warhol, Kusama and street legends like Banksy, whose art challenges power and speaks to the people.

We celebrate the voices that are not always found in traditional museums, from the streets to the digital world and beyond. Our spaces are filled with immersive art, powerful messages and a playful spirit. We believe in breaking the rules, thinking differently, and making art that connects with real life. Our team is made up of curious, passionate people who love creativity, community, and doing things with heart. You don’t need to be an art expert, just open-minded, energetic, and ready to be part of something exciting.

THIS IS YOU

We are looking for a sharp, curious Marketing Data & Insights Analyst to join our performance marketing team in Amsterdam. You will be the person in the team who lives in the data every day — across paid media, creative, CRM, conversion, and the visitor experience — turning numbers into decisions.

Where the rest of the team is focused on running campaigns and channels, you focus on what the data is telling us across all of them, and make sure those insights actually change what we do next. You’ll work closely with the Head of Performance Marketing and the wider marketing team across Amsterdam, Barcelona and London, and will be the go-to person whenever someone asks “what does the data say?”

This role is ideal for someone with a genuine love of digging into numbers, spotting patterns, and translating them into clear, actionable recommendations — not just building reports, but driving the conversations that follow them.

KEY RESPONSIBILITIES

Performance Marketing Analysis

• monitor performance across Meta, Google, TikTok and affiliate channels, identifying what’s working, what isn’t, and why.
• track channel mix efficiency and spend allocation, surfacing where budget should shift.
• build and maintain dashboards that give the team a daily, reliable view of performance across markets.

Creative Insights

• analyse creative performance across formats, hooks and messaging to identify what drives results.
• turn creative learnings into a living set of best practices for the content and design teams.

Conversion Rate Optimisation (CRO)

• own the A/B testing roadmap for landing pages, the website and the ticketing funnel.
• design, run and read out tests, working with the development team to implement winning variants.
• identify friction points in the customer journey from ad click to completed booking.

Attribution & Channel Mix

• track attribution trends across channels and flag shifts early (e.g. organic search decline, paid efficiency changes).
• provide recommendations on how the channel mix should evolve based on performance and attribution data.

Visitor & Customer Insights

• analyse visitor survey data (discovery channels, favourite artists, satisfaction) across locations.
• identify trends and differences between Amsterdam, Barcelona and London, and translate them into recommendations.

Forecasting, Reporting & Tooling

• support visitor and ticket sales forecasting, and benchmark performance across locations.
• analyse promotion, discount code and partner channel performance.
• maintain and improve the analytics stack (GA4, Meta Pixel, TikTok Pixel, Klaviyo, ticketing data) and own a single source of truth for reporting.

REQUIREMENTS

• 2–5 years of experience in a marketing analytics, performance marketing, CRO or data analyst role.
• strong hands-on experience with GA4, and comfortable working in Meta Business Suite, TikTok Ads Manager and similar platforms.
• experience designing and running A/B tests; familiar