Assistant Manager, Marketing & Partnerships - 1 year contract

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration, results in an inclusive employee experience characterized by continuous learning, development and achievement.

PROJECT BACKGROUND & OBJECTIVES

Disney is bringing the highly anticipated ultimate fan event D23 Asia to Singapore. To maximize strategic value and ensure brand equity with commercial partners, we are seeking a dedicated Singapore-based contract Associate Manager to support ongoing marketing and partnership execution activities. This individual will be responsible for supporting the event Marketing lead on marketing efforts primarily in Singapore, as well as owned media in APAC and US, and will operate as the central bridge between assigned event partners and internal Disney Lines of Business (LOBs), ensuring all contractual obligations are seamlessly operationalized, executed, and analyzed.

SCOPE OF WORK & KEY RESPONSIBILITIES

Marketing Support

• Campaign execution: Provide support in relation to the execution of the full marketing campaign, from positioning and messaging to tactical execution, performance monitoring, and post-event evaluation
• Budget management: Keep track and monitor budget efficiency and resource allocation, ensuring measurable ROI and disciplined financial management
• Agencies and stakeholder management: Collaborate day-to-day with agencies, optimizing efficiency, creativity, and measurable impact across marketing efforts. As well as communicating and aligning with internal APAC and US teams for marketing support and approvals.

Partnership Support

• Strategic alignment: Understand and initiatives goals, objectives, brand guidelines, and strategic visions of each assigned partner, mapping them effectively against Disney's commercial guidelines.
• Account management & liaison: serve as the central, day-to-day contact for assigned event partners/sponsors that are multi-national and/or based in Greater China region and internal Disney Lines of Business (LOBs)
• Partnership execution: seeing to execution contractual obligations and connecting to project blueprints that fully maximize partners’ resources; producing deliverables that meet partners expectations while adhering to timelines and brand considerations
• Onsite & promotional execution: oversee and execute partner touchpoints on ground, including customized brand showcases, experiential integrations, VIP hospitality elements, and pre-event promotional campaigns.

KEY PROJECT DELIVERABLES

• Marketing execution: support in developing audience-centric plans, understanding budgets, audience sizing, consumer insights, media flighting, message distribution, and reporting
• Synergy of marketing efforts: across Disney’s campaign, partners including Corporate Alliance partners and Singapore Tourism Board, as well as internal Disney Lines of Businesses, to align and maximize efforts and impact
• Activation toolkit for partners: A consolidated toolkit that contains briefing, design, and approval documents/files needed for partners to efficiently create and execute activities
• Partner VIPs’ hospitality plans: end-to-end plan that includes VIP arrangement, VIP profile compilation/name tags/security access clearances, actual VIP support operations plan
• Integrated partnership activation plans: partners’ marketing and communication plans, branding designs, VIP benefits/hospitality operational plan for each sponsor
• Pitch deck and documentation: building upon and refreshing material to prepare for future pitches
• Partner project timeline implementation tracker: documenting key milestones, critical dates, a