CRM Specialist

At Bugaboo, we’ve been revolutionizing parenting products since 1999, setting the standard for premium design, durability and functionality in strollers and beyond. As pioneers in our field, we didn’t just create products. We sparked a global movement, redefining what parents could expect from everyday essentials. Today, we’re proud to be an iconic brand in our sector, trusted by families worldwide.

Innovation, design, sustainability, and quality are at the heart of everything we do, and our award-winning products are a testament to our commitments. Designed for the future and crafted to empower families, Bugaboo products are made in our very own factory, ensuring unrivalled craftsmanship and testing beyond industry quality and safety standards.

But we believe success must go hand in hand with responsibility. Sustainability is part of our core mission. That’s why we’ve pledged to achieve net zero CO2 emissions by 2035, and our B Corp Certification™ reflects our commitment to accountability, transparency, and creating products with a smaller environmental impact. For our people, we’re fostering a culture where diversity thrives, and everyone can be themself, feels heard, valued, and included.

Passionate about unlocking potential, we’re driven to reimagine and reshape our industry time and time again. Together, we’re committed to building a better future—are you ready to join us on this journey?

Your role at bugaboo

We are looking for CRM Specialist to join our Digital Marketing Team and take day-to-day ownership of our global newsletter activities for Bugaboo. Reporting into the Senior CRM Manager, you develop our newsletter marketing approach and be responsible for our newsletter activities across our global and local markets.

This is a role for someone who is strong in execution, curious, analytical, and eager to improve how we engage with our customers. You will work with customer data, email marketing tools, content, and performance insights to help improve relevance, engagement, conversion, retention, and customer lifetime value.

The team is open, collaborative, and there is room to develop your skills and bring in innovative ideas.

What will you do?

• Be responsible of the global newsletter marketing plan, including planning, briefing, segmentation, building, testing, sending, reporting, and optimization;
• Own the continuous development of the newsletter channel by identifying opportunities to improve content relevance, personalization, targeting, engagement, and commercial performance;
• Develop and execute testing plans across subject lines, content, creative, segmentation, offers, send times, and personalization;
• Own the planning and execution of local market email marketing calendars, partnering with global and local teams to create strong newsletter content plans that ensure brand consistency while staying locally relevant;
• Support segmentation improvements by using customer data, behavioral insights, and platform capabilities to identify new audience opportunities and increase the relevance and performance of newsletter communications;
• Use ESP, CDP, and reporting tool knowledge to improve campaign setup, targeting, workflows, testing, and performance tracking;
• Support the standardization of local lead generation and database management processes, helping to ensure data quality, compliance, and operational consistency across markets;
• Manage email performance reporting and translate insights into clear recommendations for optimization;
• Share CRM performance, learnings, and opportunities with relevant stakeholders to support continuous improvement;
• Bring external inspiration, email best practices, and fresh improvement ideas to help evolve our CRM and newsletter approach;
• Support broader CRM initiatives, including data capture, lifecycle journeys, automation, customer retention projects,