Marketing & Digital Lead

About Soul Water

Soul Water is a premium mineral-water brand sold across the Netherlands, Spain, France, Belgium and selected export markets, through hospitality & venues, B2B and retail, and a growing digital channels.

We run deliberately lean: a small, senior core team that owns strategy, brand and relationships, supported by an automated back office and a flexible layer of specialist external partners. Our guiding principle is automate the desk, outsource the hands, keep the brain, internally we orchestrate, we don’t do everything in-house.

We’re scaling and 10Xing the company by 2030. Digital promotion, presence, sales & distribution over various platform and in multiple is one of the biggest levers in that plan: today it’s barely activated. This role owns that build.

The role

You are the single owner of Marketing & Digital. In a lean team that means you set the marketing strategy, brand communication and brand direction, and you make the digital and e-commerce channel actually grow. You do this partly hands-on, but mostly by directing our external partners sharply and holding them to results. It’s a compact role with real ownership: you won’t have a big team, you’ll have leverage (agencies, automation and a strong brand) and you’re expected to use it.

What you’ll own

Brand & marketing direction.  

Keep the Soul Water brand consistent and premium across every market and channel; brief and steer the brand-design partners.

Digital & e-commerce growth.

Own the digital sales channels end to end, the engine that takes digital from a small share of revenue to aprox. 20% of the revenu by 2030. This is the core success measure of the role.

Agency orchestration.

Manage our digital/social agency (retainer + performance-linked) and project-based design partners: set the plan and budget, define the KPIs, and hold them accountable to the numbers. Being an effective client of agencies is central to this job.

Demand generation & content.

Direct always-on social and content, campaigns tied to commercial priorities (hospitality/venues, B2B/retail, export), and activations that support sell-in and sell-through.

Performance & reporting.

Track channel performance, marketing-spend efficiency and digital sales against target; report clearly to the CEO and Operating Partner and adjust quickly.

Targets you’ll be measured on

•     Take full ownership of marketing cleanly from Q3 2026 without loss of momentum.

•     Hit the 2027 digital sales expansion & distribution target ( aprox. €150k) and stand up a repeatable digital growth engine.

•     Deliver the year-on-year digital build (aprox. 20% of revenue by 2030), making the agency relationship demonstrably net-positive as the channel scales.

•     Keep brand consistency and marketing cost-efficiency as we expand markets.

Who you’ll work with

CEO  — brand direction and commercial alignment (hospitality, venues, export).

Commercial / Sales teams  — campaigns and assets that support B2B, retail and distributor sell-in across NL, ES, FR, BE and export.

Sales Support & Order Desk  — to connect demand to a smooth (and increasingly automated) order and fulfilment flow.

External partners  — the digital/social agency and brand-design studios you’ll direct day to day.

What we’re looking for

•     5+ years in marketing with real, demonstrable ownership of a digital / e-commerce growth channel (DTC and/or digital B2B) and ideally in FMCG, beverage, food or a premium consumer brand.

•     Proven ability to manage agencies as a sharp client; including setting briefs, budgets and KPIs and getting results, rather than doing all execution yourself.

•     Strong comm