Global B2B Lead Category Analyst

Summary

Salary: Competitive Job Family: Category Marketing Location: Singapore - St James Power Station Headquarters

Product focus: Airblade Wash & Dry (Tap), Lighting, Pro Consumer Tech versions

Reports to: Global Senior Director, B2B

ABOUT DYSON B2B

Dyson B2B ambition is to deliver profitable growth by creating the best possible experience for our business customers. We equip enterprises and organisations with Dyson's pioneering technology—from Airblade hand dryers in commercial real estate, to professional beauty solutions in hospitality, and advanced consumer devices in workplaces and universities. Our vision is clear: build enduring partnerships and set new standards for quality, innovation, and customer focus for business.

JOB DESCRIPTION

Product Leadership & Roadmap

• Own and articulate the strategic three-year B2B product roadmap for Dyson’s premium fixtures and systems portfolio, specifically driving the Airblade Wash+Dry (Tap) and Professional Lighting categories.
• Drive new product initiatives within these premium design-led categories, while providing strategic cross-category support to hair care, floor care, and environmental care expansion in B2B environments.
• Oversee lifecycle management and continuous improvement for these highly integrated architectural and technology products.

Product Operations & Readiness

• Lead and optimize demand/supply planning for premium and specialized components, ensuring global alignment of forecasts and specialty inventory in partnership with the supply chain.
• Oversee operational project management relating to complex, premium fixture product certifications (e.g., water, electrical, and building standards), regulatory documentation, and readiness for global launches.
• Establish and maintain all necessary certifications and documentation for building and architectural regulatory compliance across categories.

Benchmarking & Customer Insights

• Direct competitive benchmarking and in-depth market analysis within the premium specification, premium hospitality, and luxury commercial workspace sectors.
• Gather and interpret global market feedback and design insights from architects, mechanical/electrical (M&E) engineers, and interior designers, translating findings into strategic expansion opportunities.

Product Training & Sales Enablement

• Champion effective product training for market teams and specialized specification networks to build architectural and technical expertise, supporting adoption in premium builds.
• Oversee creation of resources—BIM (Building Information Modeling) objects, architectural product guides, technical integration documentation, and lighting design layout materials.
• Support market teams and major architectural accounts, providing expert guidance on integrated system features, design aesthetics, and technical installation differentiators.

Cross-functional & Leadership Accountabilities

• Collaborate across global functions—R&D, Design, Marketing, Specification Sales, Supply Chain, and Regulatory—to ensure all commercial, technical, and system integration requirements are met.
• Deliver regular business updates to senior leadership on premium category performance, design market trends, and expansion category operational progress.

WHAT WE ARE LOOKING FOR

• Senior leadership experience in B2B product management, with a record of building and delivering multi-year product strategies.
• In-depth knowledge of new product development, product operations, and regulatory processes at a global level.
• Strong analytical abilities, skilled in interpreting complex data and transforming insights into actionable business recommendations.
• Excellent communicator—able to present technical information and business strategies to diverse audiences.
• Proven ability to manage projects and drive change at pace in a cross-functional, international environment.
• Committed to operational excellence, stakeholde