Digital Marketing Executive

Key Responsibilities:

• Assist in managing social media accounts, including content scheduling, community engagement, and responding to inquiries.
• Plan, capture, and edit high-quality photos and videos for various platforms.
• Schedule posts and videos across social media channels to maximize engagement and reach.
• Develop and implement innovative social media strategies across platforms such as Instagram, Facebook, TikTok, and Xiao Hong Shu.
• Create, curate, and schedule compelling content (posts, reels, stories, etc.) that aligns with brand identity and marketing objectives.
• Optimize content for SEO, including keyword research, on-page optimization (titles, hashtags, descriptions, alt text), and leveraging platform-specific algorithms to improve discoverability.
• Collaborate on website content strategy, ensuring blog posts, landing pages, and product descriptions are SEO-friendly and aligned with overall marketing goals.
• Monitor trending topics, hashtags, and platform updates to optimize content performance.
• Actively engage with followers, respond to comments and direct messages, and nurture community growth.
• Manage paid advertising campaigns, including Meta Ads, Google Ads, and influencer collaborations.
• Track and analyze SEO and social performance metrics.

Requirements:

• Diploma or Degree in Marketing, Communications, or a related field.
• Minimum 2 years of experience in social media management, digital marketing, or a similar role.
• Strong skills in copywriting, graphic design, and video editing.
• Solid understanding of SEO best practices, including keyword research, on-page optimization, and content structuring.
• Familiarity with SEO and analytics tools.
• Familiarity with paid advertising tools such as Meta Ads Manager and Google Ads.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Creative thinker with a data-driven approach to decision-making.
• Able to work independently with minimal supervision.

Job Types: Full-time, Permanent

Pay: $3,200.00 - $3,600.00 per month

Experience:

• Digital marketing: 2 years (Required)

Work Location: In person