Lead Supply Growth Marketing - ABU

Role Description:

At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you make. The journeys you take. The sights you see. And the food you sample. Through our products, partners and people, we can empower everyone to experience the world.

Role Description

Reporting to the Manager, DPE – Supply Growth Marketing & Business Growth, you will join the Supply Growth Marketing & Business Growth team and work alongside four peer Leads

The Lead, Partner Performance Marketing owns the definition, improvement and adoption of the departments marketing capabilities and commercial models by defining the needs or changes needed for the Digital Partner Experience team to deliver and steer. The goal of a Lead, Partner Performance Marketing is to drive commercial impact measured in product adoption and consistent availability by improving our marketing tools and tailor our commercial models.

Key Job Responsibilities and Duties

• Scope: Own the definition and delivery of the improved marketing technology tools and commercial model to improve our marketing and commercial steering.
• Performance / impact: Own performance targets for your projects and its contribution to department annual business (commercial and operational) targets.
• Drive Performance: Drive marketing innovation by identifying new and optimizing existing marketing tools and models by leading requirement settings, gap analyses and collaboration with commercial excellence teams.
• Backlog Management: Manage and prioritize the area’s backlogs of hypotheses and projects based on their business impact and the impact on the partners, ensuring timely delivery and efficient allocation of budget and resources.
• Project Management: Lead complex projects, ensuring alignment with stakeholder goals and partner needs while managing technical implications and barriers. This involves fostering collaboration and alignment across teams, communicating outcomes and learnings to stakeholders, and validating, monitoring project results to drive continuous improvement.
• Drive Innovation: Lead the collaboration with technical teams & Commercial Excellence team to drive innovation based on hypotheses and user stories, aiming to improve business impact, reduce time spent, and increase partner experience through technology-driven or data modeling solutions.
• Collaboration: Effectively achieve impact drivers within the scope of responsibility by fostering enhanced stakeholder collaboration. This involves actively engaging with and gaining the support of key stakeholders, including Central Partner Services, Marketing Technology and Internal teams in DPE, ensuring their alignment with performance indicators and goals to drive meaningful outcomes.
• Analytics: Conduct (basic) analysis of performance, commercial and market data to derive commercial insights and define hypotheses.
• Authority: Be seen as an authority in your craft by sharing knowledge and insights, thereby making your impact visible and positioning oneself as an expert within the business. This involves guiding, consulting, educating, and supporting team members within and outside the department.
• Voice of the Partner: Serve as the voice of partners within the organization, advocating for their needs and perspectives.

Role Qualifications and Requirements

• 5+ years of work experience in Marketing, Digital Marketing or Product Marketing.
• Proven track record of commercial impact through digital marketing efforts.
• Experience in (development of) marketing (automation) tools and technology and rollout of product releases.
• Data literacy and the ability to use data to build actionable insights. Basic level of data querying is a plus.
• Experience working in a sizable marketing environment, prefe