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Senior Manager Supply Chain APAC

The Hershey Company · SG

SG · HybridFull-TimePosted Jun 19, 2026

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Job description

Work Location: Singapore

Work Arrangement: Hybrid (3 times a week in the office)

Summary:

The Role holder would be s responsible for Demand Planning, Distributor Management, Supply delivery from internal manufacturing facilities and also external Supply sources. The Present Scope of APAC includes South East Asia, North Asia, ANZ, China, HK & Taiwan) and depending on business strategy, more markets may get added in future. The size of the region is a topline of >$150M and around 400 SKUs

This is a critical role and the role holder is expected to exhibit strong functional and people leadership, be a solution provider, business oriented End to end mindset, capable of getting into the right amount of detail but not losing track of overall picture. The role holder should be capable of managing a team, peers and stakeholders across multiple cultures. The Role holder should be capable of managing stakeholder expectations at different levels in the organization.

The individual will be a key member of APAC Leadership Team. The role will collaborate with Commercial team (Sales, Marketing & Finance), Distributors, and internal and External manufacturing facilities to achieve APAC strat plan growth. He/she will drive integration within support Supply Chain functions such as Operations Business Integration (OBI), Quality & Regulatory Compliance (QRC), Global Trade & Compliance, Global Supply Planning, Malaysia Plant, US/Canada/Mexico plants and GBS – order to cash, to drive supply chain effectiveness and efficiencies.

The Role Holder is responsible to drive IBM process in APAC. This role should work closely with each country commercial team to drive the continuous improvement of IBM process. The role assumes primary ownership of the forecast in Kinaxis and is accountable for driving improvement of all forecast related performance metrics (e.g. Case fill rates, WMAPE, DOH/DOS). He/She would provide visibility to commercial leads on the PO/Demand trends across quarters and highlight gaps to enable discussions.

This role is responsible for managing operations of external parties in APAC including Distributors, Co-man and Co-pack facilities. This position is essential to the achievement of key corporate sales and operational objectives.

Major Duties/Responsibilities:

Perform essential tasks to support IBM as well as facilitate APAC Distributor Demand Review, Consensus, EDR/MBR and Supply Review each month.

Utilize all available tools to research key demand drivers by item and ensure that they are incorporated in the forecast.

Work with sales and marketing to derive impact of competitive activity, retail trends, and trade/consumer promotional plans. And review assumptions represented in the demand plan and, analyze the impact on the forecast of each data point (timing, incremental volume, total volume, cannibalization rates, initiatives, etc.)

Perform bottom-up and top-down validation of forecast.

Present the forecast and build consensus during monthly IBM process.

Implement timely forecast adjustments agreed to by team.

Participate in the development of annual plan / Strategic plan sales.

Determine root cause of forecast variances and communicate results.

Be able to explain forecast performance measures and results on request.

Validate all service failures attributed to inaccurate demand plans.

Develop and implement action plans for improving forecast performance and reducing bias.

Build teamwork through participation on cross-functional teams (i.e. brand teams, seasonal consensus, customer relationship, order fulfillment initiatives).

Lead any collaborative efforts that directly impact the demand plan.

Enhance and implement new technologies that can be used by the demand planning team to improve the overall process.

**Demand Planning - Develop and maintain operational forecast by item by market in Demand Planning

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