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Senior Brand Manager, APAC Oral Care, LISTERINE
Kenvue · S00, SG
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Job description
Kenvue is currently recruiting for a:
Senior Brand Manager, APAC Oral Care, LISTERINEWhat we do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.
Role reports to:
Senior Marketing Mgr - Essential HealthLocation:
Asia Pacific, Singapore, Singapore, SingaporeWork Location:
HybridWhat you will do
Across Asia Pacific, we are accelerating growth by combining deep consumer insights, science-backed innovation, and health care capabilities. We’re looking for a Senior Brand Managerto help shape the future of Oral Health—fueling both category growth and meaningful consumer impact.
Key Responsibilities
Growth Strategy
- Support the brand strategy and long-term growth roadmap for Listerine in partnership with the Marketing Director/Senior Marketing Manager
- Deploy global strategies, adapting as needed into locally resonant, insight-driven programs for implementation
- Partner closely with local markets to implement into their business planning
Brand & Connections Excellence
- Drive consistent execution of brand identity and visual brand language
- Rollout global communication, content and other playbooks to markets, adapting for regional nuances as agreed with Global
- Measure and track creative performance to fuel scaled learnings Champion digital-first brand building, including social ecosystems and influencer strategy
- Lead the cascade of HCP & Influencers strategy and executional framework, including regional congresses and sampling strategy
Accelerate Innovation
- Take the lead on several innovation projects to drive pipeline sufficiency Partner strongly with R&D, PMO, Medical to deliver innovation with grounded claims and differentiated propositions Ensure strong market deployment and adoption across priority countries
Champion Consumer Obsession
- Build deep understanding of consumer insights and behaviors across APAC Leverage data, analytics to uncover actionable insights Translate insights into compelling propositions and learnings
Deliver Commercial Impact
- Influence and manage key P&L levers—forecasting, pricing, mix, and portfolio optimization, applying to current projects to improve profitability Partner with markets to ensure strong launch execution and in-market performance Support delivery of revenue, share, and profitability targets
Lead Through Collaboration
- Work seamlessly across regional, global, and local teams, including R&D, Supply Chain, Finance, CMI, and Commercial Act as a connector and catalyst, aligning stakeholders and driving execution in a complex matrix Bring an ownership mindset, with the ability to influence without authority
What We’re Looking For
Required Qualifications
- University degree in business or marketing specialization
- Min 5–8 years of marketing experience in FMCG or consumer health, with strong brand-building credentials
- Strong communication & influencing skills, able to work in a tight team environment
- Strong commercial acumen with understanding of P&L drivers and RGM
- Ability to translate data and insights into impactful action
- Ability to collaborate and lead projects from ideation to exec
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