SEO & Organic Growth marketer

• REQ-10114820
• 17/06/2026
• Customer Journey
• Amsterdam, Netherlands
• €4.596,95 - €7.460,78
• ING Bank

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A curious mindset fuels great ideas. That's what we believe at ING. As part of our team, you will work in a dynamic and international environment. An environment in which you learn very quickly and where you can make an immediate impact.

In our Digital Channels Tribe we are looking for a Digital Customer Journey expert for Digital Sales and Data NL team. Within Digital NL we are responsible for Digital sales and the engagement/experience on ing.nl and the ING app.

Every day we have millions of interactions with customers. Customers who do their daily banking, but also customers who are looking for a financial product.

Strategy and execution ownership

• Own and execute the end‑to‑end organic growth strategy across classical search, AI‑driven search, LLMs and social discovery platforms.

• Translate strategy into concrete initiatives, backlogs, experiments and releases with clear owners, timelines and impact.

• Build, maintain and continuously optimise a scalable organic growth engine**, including tooling, processes, templates and standards.**

Hands‑on delivery & optimisation

• Actively analyse, optimise and improve organic performance through:

• Technical SEO improvements

• Content optimisation and creation frameworks

• Information architecture and internal linking

• Structured data, GEO and AI‑search readiness

• Use data, research and experimentation to identify opportunities**, define hypotheses and** push improvements into production**.**

• Set up and own experiments, A/B tests and pilots to validate new growth levers and emerging search behaviours.

Embedded execution in product teams

• Embed SEO structurally in agile product teams**, ensuring it is part of refinement, design, development and release cycles.**

• Translate SEO requirements into clear tickets, acceptance criteria and implementation guidance for developers and designers.

• Proactively block issues, unblock teams and drive delivery**, rather than operating as an advisory function only.**

Ownership, prioritisation & impact

• Take full accountability for organic growth results**, including traffic, conversion and contribution to business KPIs.**

• Define and manage clear roadmaps, priorities and trade‑offs based on impact, effort and dependency.

• Track performance closely and steer based on results**, not activity.**

Collaboration & influence

• Act as hands‑on sparring partner for product managers, engineers, marketers and agencies.

• Work closely with advertising and branding teams to align paid, owned and organic search from a holistic growth perspective.

• Lead by example in execution while raising the overall SEO maturity across teams and stakeholders.

Innovation & capability building

• Actively test, validate and implement new organic growth opportunities**, including LLM visibility, AI‑driven discovery and emerging platforms.**

• Develop practical best practices, playbooks and guidelines that can be reused and scaled.

• Contribute actively to ING’s international search communities**, sharing learnings, tooling and execution frameworks across markets.**

Skills & Experience

• 5+ years of hands‑on SEO and organic growth experience**, with a clear track record of execution and measurable impact.**

• Bachelor’s or Master’s degree.

• Experience working both agency‑side and in‑house**, preferably in product‑led environments.**

• Strong ability to turn strategy into execution**, not just def