Marketing Director

Are you ready to make some history?!

Foleon is a leading content creation platform providing business teams with a fast and scalable way to produce highly-engaging content experiences that bring a new level of intelligence to their customer journeys.

Foleon is based in Amsterdam and New York and serves more than 1,200 global B2B brands.

We value people who are bold, ambitious, collaborative, and customer-centric. Even better, the ones who know how to work hard and have fun at the same time. We’re a team of highly driven people, with a great sense of human connection and a clear focus.

If you’re looking to build your career in a fast-growing international tech scale-up, you’re in the right place.

Your Mission

Foleon is a B2B SaaS content platform in the middle of a deliberate transformation: rebuilding as a truly AI-native solution that works deeply with generative AI and LLMs. It’s an exciting moment, and it creates real opportunity for someone who knows how to move fast with the right tools.

This is a revenue job for an AI-native operator. You build, test, and optimize. You use AI to do more with less, and you’ve already proven it. Pipeline ROAS, payback periods, and CAC are how you keep score. You’re not here to craft a brand story in isolation. You’re here to engineer a GTM motion that compounds.

You’ll lead a team of eleven Markteters across four functions: Demand Generation, Product Marketing, Customer Marketing, and Brand. You report to the Chief Revenue Officer and sit on the commercial leadership team.

Why This Role Exists Now

Over the last four years, Foleon has built something meaningful: a platform that enterprise teams trust to create, personalize, and measure content at scale. That foundation is solid.

The next step is a significant one. We’re evolving from the world’s most powerful enterprise content creation platform to an enterprise AI content creation platform, built natively around generative AI. The GTM motion, the messaging, and the channels all evolve with it. We’re not starting over. We’re building on something real, with more product capability behind us than we’ve ever had.

What You’ll Own

• Demand Generation: You own pipeline yield across inbound and outbound channels. You build diversified acquisition programs with a clear view of where each dollar produces return. CAC, pipeline velocity, and multi-touch attribution are yours, and you make them legible to Sales and the executive team. You run a disciplined A/B testing program as a standing practice, with documented hypotheses, cadence, and outcomes. You look for experiments that can move the needle significantly, not just optimize at the margins.A meaningful part of the demand strategy will be owned channels. You understand how to build pipeline through organic LinkedIn content, executive thought leadership, and the kind of dark funnel presence that shapes buyer consideration before anyone fills out a form. You have a plan for how social and community-driven awareness converts to commercial outcomes, and you can execute it.
• Product Marketing: You own the product story. Right now, that means evolving the core value proposition as Foleon’s AI capabilities reshape what the platform can do. You work directly with Product to keep the narrative current with the roadmap, build the messaging frameworks Sales uses to win, and run GTM for every major release. You have a point of view on positioning and know how to make it land across internal and external audiences.Part of that positioning work includes how Foleon shows up within the broader AI and content technology ecosystem. You’ll look for partnership angles with complementary MarTech and AI platforms, not as a product integration priority, but as a way to build presence, credibility, and referral surface in the spaces where our buyers already operate.
• Customer Marketing: You build a data-driven, AI-native Customer Marketing function. You draw on