Account Director, Integrated Marketing

Position Overview:

We’re looking for a socially savvy, story-driven

Account Director, IMC to lead a portfolio of clients and drive the development of social-led integrated campaigns.

This role is for someone who believes in great digital and social storytelling that balances creativity and effective distribution – storytelling that inspires action, shifts perceptions, and makes an impact.

Whether it’s launching a product, amplifying a community initiative, or engaging target audiences in meaningful ways, you’ll guide brands through the ever-evolving social and digital landscape with meaningful campaigns. You’ll also build trusted client relationships, and help grow both the business and the people around you.

Key Responsibilities:

Client Leadership & Strategy:

Serve as the lead contact for a diverse portfolio of mission-driven and lifestyle clients.

Build long-term, trusting relationships through proactive communication and smart counsel.

Understand each client’s sector –from lifestyle to social impact and translate that into campaigns that resonate.

Translate business and brand challenges into social-first, integrated marketing solutions with the IMC team.

Integrated Campaign Leadership:

Work with the Creative, Strategy and Content teams to drive the development of integrated campaigns, with a strong focus on social-led storytelling and digital content.

Bridge strategy and execution–from briefing to go-live– ensuring ideas are as impactful for clients as they are in reports.

Monitor cultural and digital trends to bring fresh thinking into every campaign.

Focus on meaningful engagement—whether it's through storytelling ,advocacy, or participation.

Team Development & Culture:

Lead and mentor junior team members, creating an environment where everyone has ownership and opportunity.

Play an active role in shaping team culture.

Growth & New Business:

Spot and develop opportunities to expand existing client relationships.

Work with the Creative Lead to drive new business efforts from ideation through pitch, bringing creative, strategic, and social thinking to the table.

Support broader agency growth through thought leadership and cross-team collaboration.

Operational & Financial Stewardship:

Manage scopes, budgets, timelines, and deliverables with excellence and accountability.

Monitor campaign performance, resource allocation, and profitability across accounts.

Ensure tools, processes, and workflows support great work and smart delivery.

What You Bring:

8–12 years of agency experience, with a deep focus on social-led integrated marketing.

A track record of managing multi-platform campaigns that blend storytelling with distribution.

Solid understanding of platform strategy and how to make ideas spread.

Strategic depth and creative empathy—you get both the brand side and the audience side.

Confidence with numbers—scopes, budgets, KPIs, and campaign performance.

Bachelor’s degree in Marketing, Communications, or a related field.

Sound like you?

If you’re passionate about building brands with purpose and driving social-led campaigns that don’t just get seen – they get shared – we’d love to meet you.

Apply now and help shape stories that make a difference.

Ruder Finn is a global, integrated communications consultancy, producing award-winning work at the intersection of strategy, creativity and content. We help our clients engage with those vital to their success by delivering meaningful, measurable, business results through inspirational, data-driven, communications counsel and solutions.

Founded in 1989, Ruder Finn Asia, with offices in Singapore, Kuala Lumpur, Hong Kong, Beijing, Shanghai, Guangzhou, Shenzhen, New Delhi, Mumbai and Bangalore and partners throughout the region, is a recognized leader in communications in the Asia-Pacific region and one of the top international communications consultancies in China. We represent multinationals in sectors including healthcare and life sciences, technology, corporate and financial communications, issues and crisis management, automotive, consumer marketing, arts, CSR, and travel and tourism.