Marketing Executive (Fresh Grad, Creative Background)

About ELLO

ELLO is a Singapore-based AgeTech startup building technology to help families care for ageing loved ones at home.

Our AI-powered Care Camera detects critical events such as falls, fainting, distress, prolonged inactivity, wandering, smoke and fire, and alerts caregivers quickly with visual context.

But we're building towards something bigger: a home care platform that helps families not only know when something has happened, but better understand

how their loved ones are doing every day

.

We're a small startup, so everyone gets their hands dirty. If you're looking for a role where you can create, experiment, see your work go live quickly and have a real influence on a growing brand, we'd love to hear from you.

The Role

We're looking for a

Marketing Executive with a strong creative background

to help us tell the ELLO story.

This is a hands-on creative role covering

video, graphic design, social media and copywriting

.

You'll work closely with the Founder to turn ideas, customer stories, product features and caregiving insights into content that people actually want to watch, read and share.

You won't just be executing a fixed content calendar. You'll be encouraged to bring ideas to the table, experiment with different formats and help shape how the ELLO brand develops.

What You'll Do

Content & Video

Create and edit short-form videos for Instagram, TikTok, Facebook, LinkedIn and other channels

Turn raw footage, interviews, customer stories and product demonstrations into engaging content

Develop simple concepts and scripts for social videos

Adapt longer content into shorter social-friendly formats

Assist with basic filming and content production when required

Graphic Design

Design social media posts, carousels, advertisements and campaign creatives

Create EDM and newsletter graphics

Develop product marketing and sales collateral

Produce materials for exhibitions, roadshows, events and partnerships

Resize and adapt creative assets across different digital and physical formats

Copy & Social

Write and adapt captions across different social platforms

Turn product features into simple, relatable consumer messaging

Help develop campaign concepts, hooks and calls-to-action

Support longer-form copy such as EDMs, landing pages and marketing collateral

Maintain ELLO's tone of voice across marketing communications

Creators & UGC

Support outreach and coordination with creators, customers and UGC contributors

Help develop content briefs and creative directions

Identify interesting customer stories that can become marketing content

Repurpose UGC into usable social and advertising assets

Brand

Help maintain consistency across ELLO's visual identity and tone of voice

Follow and continuously improve our brand guidelines, including visual standards, terminology and messaging

Help build a recognisable ELLO brand that feels human, caring and relatable rather than overly corporate or clinical

What We're Looking For

Diploma or degree in

Design, Visual Communications, Media, Communications, Marketing or a related discipline

Fresh graduates are welcome —

professional experience is not required

A portfolio demonstrating your creative capabilities is expected

Comfortable with Adobe Creative Suite, particularly tools such as Photoshop, Illustrator and Premiere Pro

Able to edit short-form video confidently

Good visual and design sensibility

Strong written English and ability to adapt writing for different audiences

Comfortable working in a fast-moving environment where ideas can change quickly

Able to work independently and take an idea from concept to finished output

Curious, resourceful and willing to experiment

Bonus Points

It's a plus if you have experience with:

Meta Ads Manager or paid social campaigns

TikTok and Reels content creation

Video scripting and storyboarding

Photography or videography

Copywriting beyond social captions

Canva, CapCut or other fast content creation tools

Influencer, creator or UGC campaigns

Using AI tools as part of your creative workflow

What This Role Isn't

This isn't a role where you'll spend most of your time preparing marketing reports, managing agencies or sitting through endless meetings.

We're looking for someone who

likes making things

.

One day you might be editing a customer story. The next, designing an exhibition panel. The day after, you could be filming the Founder trying to explain caregiving in 20 seconds without rambling.

Startup life. 😄

Why Join ELLO?

You'll join ELLO at an early stage where your work can genuinely shape the company.

You'll have the opportunity to:

Build a consumer brand from the ground up

Have significant creative ownership

Experiment and see your ideas go live quickly

Work directly with the Founder

Build a diverse portfolio across video, design, social, events and campaigns

Learn what it really takes to build and market a startup

Work on a product with a meaningful mission — helping families care for the people they love

If you're creative, curious and would rather make something than spend three weeks discussing how to make it, we'd love to hear from you.

Please send us your CV together with your

portfolio or examples of work

.

ELLO is building the world’s first conversational interface for home awareness. Founded in Singapore, ELLO combines proprietary consumer-grade camera hardware with a purpose-built AI engine to deliver clarity, not just surveillance. Instead of overwhelming users with false alerts or hours of footage, ELLO answers plain-English questions like, “What happened while I was out?” and replies with intelligent, contextual summaries.

At the heart of ELLO is a hybrid edge-cloud AI system that enables real-time event detection, privacy-protective dynamic unmasking, and two-way interaction—all via familiar channels like WhatsApp or Telegram. Unlike traditional smart cameras that rely on passive monitoring and app overload, ELLO redefines the experience: it talks back, filters the noise, and offers peace of mind without effort.

Key Strengths & Differentiators:

✅ Conversational AI for Home Security: ELLO allows users to engage naturally—no apps, timelines, or guesswork.

✅ Dynamic Unmasking: Proprietary feature that maintains privacy until human activity at property lines is detected.

✅ Owned Hardware + Software Stack: Vertical integration ensures performance, user experience, and defensibility.

✅ Edge-Optimized AI: Processes critical insights on-device, reducing cloud dependency and enhancing speed/privacy.

✅ Founder-Market Fit: Led by Ivan Mun, with 16+ years in smart electronics, hardware ops, and product scaling.

✅ First-Mover in a New Category: ELLO isn’t competing with security cameras—it’s creating a new class of contextual home intelligence.

With a clear go-to-market strategy focused on safety-conscious parents, especially mothers—the primary decision-makers in household tech purchases—ELLO is positioned to become the interface that households trust to stay informed, not just recorded.