Influencer and Advocacy Manager Benelux - FMCG Beauty

• Build and maintain strong relationships with creators, influencers, VIPs, talent managers and agencies across the Benelux region.
• Lead end-to-end influencer and talent strategies across brand, product launch and campaign briefs.
• Develop personalised engagement, gifting and relationship-building programmes that keeps the brand in front of mind.
• Identify emerging and established creators who align with the brand's positioning and target audiences.
• Establish campaign KPIs and evaluate the effectiveness and return on investment of influencer initiatives.
• Identify and select talent with strong alignment to brand values, campaign objectives and target consumer groups.
• Negotiate contracts, deliverables, usage rights and partnership terms in collaboration with relevant internal stakeholders and agencies.
• Manage influencer partnerships from initial outreach and briefing through to content delivery, approval and reporting.
• Develop clear and engaging creative briefs that combine the brand's storytelling with cultural relevance and creator authenticity.
• Oversee the delivery of high-quality, platform-appropriate content across channels including TikTok, Instagram and YouTube.
• Provide stakeholders with campaign performance insights, learnings and recommendations.
• Conceptualise and execute large-scale gifting, seeding and advocacy programmes across the Netherlands, Belgium and Luxembourg.
• Manage VIP and creator gifting with creativity and precision, coordinating products, suppliers, fulfilment and logistics.
• Develop targeted seeding lists based on audience relevance, cultural influence and brand alignment.
• Track and monitor creator engagement, content generation and sentiment resulting from gifting and seeding initiatives.
• Identify opportunities to convert strong organic relationships into longer-term brand advocacy or paid partnerships.
• Provide regular updates and clear reporting on campaign status, key milestones, risks and highlights.
• Work closely with Benelux Marketing, Social Media, PR, Brand and Commercial teams to ensure influencer activity supports wider business priorities.
• Proactively provide insights, recommendations and campaign optimisations based on performance and market developments.
• Stay up to date with influencer trends, platform developments, beauty conversations and relevant cultural moments across the Benelux region.
• Support influencer involvement in launches, retailer activity, events and brand activations.
• Manage campaign budgets, trackers, contracts and approval processes accurately and efficiently.
• Deliver clear monthly reporting on influencer activity, reach, engagement, sentiment, earned media value and commercial performance where available.
• Build visually compelling presentations and campaign recaps for internal and external stakeholders.
• Use tools such as Traackr, Excel and Google Workspace to manage influencer programmes, budgets and reporting.

Be part of a market leading organisation Build the Dutch market presence by leading visibility

• At least 3-4 years' experience in influencer, talent, PR or creator campaign management, ideally within beauty, fashion, lifestyle or FMCG.
• Strong existing network of influencers, creators, talent agents and industry partners across the Benelux region.
• Demonstrated success in delivering impactful paid and organic influencer campaigns.
• Experience managing campaign budgets, talent negotiations, contracts and content deliverables.
• Experience working in a fast-paced, high-growth consumer brand environment would be advantageous.
• Experience supporting beauty launches, retailer campaigns or major brand activations would be beneficial· Degree in Marketing, PR, Communications, or related field preferred.
• Regular travel across the Netherlands, Belgium and Luxembourg, particularly for creator meetings, content production, events, retailer activity and brand activations.
• Occasional travel to the UK and elsewhere in Europe may be required for wider regional campaigns, events and team meetings.

The vision is to enhance the health and well-being of all consumers, by providing affordable access to health, wellness, and beauty products that improve the quality of their lives.

• Market related base salary package
• Holiday allowance
• Hybrid working environment
• Performance incentives
• A vibrant and energetic team based in Amsterdam