Digital Marketing Specialist, Sr.

About The Company Always On Marketing is a results-driven online marketing agency dedicated to maximizing the digital potential of its clients. Serving prominent brands such as Randstad, Kruidvat, and Dell, the company specializes in creating tailored digital strategies that deliver measurable growth. The agency emphasizes a full-funnel approach, integrating various channels and leveraging data-driven insights to ensure continuous improvement and sustained success. With a team of diverse experts spanning strategy, data analysis, content creation, and advertising, Always On Marketing prides itself on building structured, transparent, and effective marketing systems. Their commitment to honesty, involvement, and reliability makes them a trusted partner for organizations seeking to elevate their digital presence and performance.

About The Role We are seeking a highly skilled Senior Digital Marketing Specialist who excels in managing Google Ads campaigns and translating strategic insights into tangible results. In this role, you will serve as the primary strategic and operational contact for a diverse portfolio of clients. Your expertise in Google Ads, combined with your broader understanding of digital marketing channels, will enable you to develop and execute comprehensive marketing strategies that focus on growth and ROI. This is not a purely executional position; it requires ownership, strategic thinking, and proactive client engagement. You will design data-driven marketing plans, optimize campaigns across Search, Performance Max, Display, and Shopping, and analyze data from GA4 and Looker Studio to inform ongoing improvements. Collaborating closely with SEO, social media, and CRO specialists, you will ensure full-funnel synergy and deliver integrated marketing solutions. Your insights will help clients improve conversions through A/B testing, landing page optimization, and strategic advice, all while building dashboards and reports that clearly communicate progress and results. This role offers an exciting opportunity to influence the growth trajectory of multiple clients while working within a dynamic, innovative team.

Qualifications

• HBO-werk- en denkniveau with 4+ years of experience in online marketing, ideally across multiple channels
• Strong analytical skills with a data-driven approach and understanding of cause-and-effect relationships within campaigns
• Proven experience in campaign optimization based on ROAS and CPA targets
• Ability to create comprehensive analyses and translate insights into actionable optimizations and priorities
• Demonstrable expertise in managing Google Ads campaigns (Search, Display, Performance Max)
• Experience in formulating and executing marketing strategies hands-on
• Excellent communication skills, capable of convincing and engaging clients and colleagues alike
• Ownership mentality, responsible for results, client relationships, and continuity
• Structured and meticulous, capable of managing multiple client projects simultaneously

Responsibilities

• Act as the primary strategic and operational contact for a varied client portfolio
• Design and implement data-driven marketing strategies aligned with client goals
• Manage and optimize Google Ads campaigns across various formats to achieve ROAS and CPA objectives
• Analyze campaign data using GA4 and Looker Studio, proactively adjusting strategies based on insights
• Identify growth opportunities within SEA, Paid Social, CRO, and AI automation, and implement innovative solutions
• Collaborate closely with SEO, social media, and CRO specialists to ensure channel synergy and integrated campaigns
• Advise clients on conversion optimization, A/B testing, and landing page improvements
• Develop dashboards and reports to track strategy performance and communicate progress effectively
• Take ownership of client relationships, results, and project continuity

Benefits

• A challenging full-time position (32–40 hours) within a growth-oriented agency
• Competitive salary range of €4.300-€5.500, based on experience
• Provision of a laptop, travel allowance, and all necessary tools for optimal performance
• Hybrid working model with at least two days per week in the office, offering flexibility
• Personal development budget for training and courses aligned with your role and future digital trends
• Supportive and ambitious team environment that celebrates successes and fosters growth
• Direct impact on a diverse client portfolio, providing meaningful and varied work

Equal Opportunity

Always On Marketing is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, regardless of race, gender, age, religion, or disability, and believe that diverse perspectives foster innovation and excellence in our work.