Regional Marketing Lead, Poland

Description Position at WorldFirst Introduction Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions.

This role will be focused on our WorldFirst business line, an international payments business helping move money around the world - we became part of Ant International in 2019, accelerating our mission to create the world’s best platform for international trade by combining WorldFirst’s products with Ant’s solutions aimed at enabling the digitalization of the modern services industry globally.

What You Will Be Doing

• Develop and execute comprehensive go-to-market strategies for the Polish market, including product strategy, pricing strategy and promotional campaigns
• Lead multi-disciplinary strategic initiatives to accelerate growth in Poland and maintaining alignment with European and global company vision and objectives
• Act as business owner for key products, defining product roadmaps and setting KPIs with primary focus on Poland and secondary support across Europe markets
• Draft Business Requirements Documents (BRDs) and coordinate with product team to build seamless, intuitive products for the Polish market and broader Europe region
• Perform market research and customer analysis across Poland to support senior management decision-making and facilitate key stakeholder meetings
• Refine value proposition to match local needs and context
• Monitor and analyse regional business performance metrics to identify growth opportunities and optimize product performance
• Act as key liaison between various stakeholders across Poland and Europe markets, building strong relationships and ensuring clear cross-functional communication

What We Are Looking For

• Experience supporting business customers in the Polish market from a payments/financial services perspective
• Experience in product management, including BRD creation, product flow design, and coordination with development teams
• Domain knowledge in Marketplaces/E-commerce, FX, Payment, Lending, and associated pricing models across European markets preferred
• Polish speaker with good understanding of the Polish business market and regulatory environment, plus familiarity with broader Europe market dynamics preferred
• Excellent interpersonal and communication skills with ability to engage stakeholders at all organizational levels.
• Experience with SQL, financial modeling, and data analytics tools is an advantage
• Ability to work across organizational boundaries and cultural contexts in ambiguous situations while building internal networks for improved collaboration.