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Business Insights Executive (m/w/d)

BAT · Hamburg

Hamburg · On-siteFull-TimePosted Sep 5, 2026

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Job description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together! British American Tobacco Germany has an exciting opportunity for a Business Insights Executive in Hamburg Be an integral part of the Insights & Foresights team in Central Europe with key focus on creating tangible business value via holistic performance, market and competitor analysis on Germany. Contribute to the S&OP process for respective nicotine category by building & reviewing the Market Share forecast, impact marketing plans by bringing holistic business insights and recommendations to senior management. You will be working cross-functionally and in close collaboration with the Business Insights Manager.

Your Key Responsibilities Will Include

  • Design and conduct analysis (returning standards & ad-hoc) based on numerous available performance data sources
  • Modelling market & consumer trends into performance estimations
  • Closely cooperate with all marketing functions (Brand, Trade, Finance) to achieve a comprehensive interpretation of performance data
  • Present results and recommendations in different forums
  • Steer and cooperate with external agencies

What are we looking for?

  • >2 years’ Marketing experience in an analytical function
  • University degree or equivalent experience specialised in marketing and/or statistics/analytics/mathematics
  • Good knowledge in working with BI systems as well as outstanding Excel and PowerPoint skills
  • Distinct ability to think analytically and strategically with strong affinity for numbers
  • Structured, organized and independent working style with attention to quality, detail and accuracy
  • Effective communication and presentation skills
  • Flexibility, high level of resilience and independency

What we offer you?

  • We offer a market leading annual performance bonus (subject to eligibility)
  • Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
  • Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
  • You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
  • We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT? We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here .

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

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