Social Media Manager

JOB DESCRIPTION

Department: Marketing & Communications
Reports To: Management / Marketing Head
Employment Type: Full-Time
Location: Dubai, UAE
Availability: Immediate Joiner Preferred

POSITION SUMMARY

We are seeking a creative, dynamic, and highly experienced Social Media Manager to lead and manage the social media presence of our premium aesthetic clinic in Dubai.

The ideal candidate should have proven experience managing social media for a luxury aesthetic clinic, medical aesthetics, dermatology, plastic surgery, hair transplant, or premium healthcare brand. The candidate must have a strong understanding of the aesthetics and hair transplant industry and be able to translate medical and aesthetic services into engaging, sophisticated, informative, and conversion-focused digital content.

This role requires someone who is creative, trend-aware, confident, well-spoken, highly presentable, and commercially minded, with the ability to represent a luxury medical brand professionally across all digital platforms.

KEY RESPONSIBILITIES

Social Media Management

• Develop, manage, and execute the clinic's overall social media strategy across Instagram, TikTok, Facebook, YouTube, and other relevant platforms.
• Manage daily social media activities, including content planning, scheduling, publishing, community engagement, and monitoring.
• Develop and maintain a comprehensive monthly content calendar aligned with the clinic's marketing objectives and campaigns.
• Monitor social media trends, algorithm changes, emerging platforms, viral content, and audience behavior to keep the brand relevant and competitive.
• Ensure all content reflects the clinic's luxury, premium, professional, and medical brand image.

Content Strategy & Creation

• Conceptualize creative and engaging content for Reels, Stories, posts, videos, educational content, patient-focused content, campaigns, and promotional materials.
• Work closely with doctors, nurses, therapists, photographers, videographers, and management to develop high-quality content.
• Identify opportunities to showcase treatments, procedures, patient journeys, clinic facilities, medical expertise, and the overall patient experience.
• Create content that effectively communicates complex medical and aesthetic procedures in a clear, appealing, and patient-friendly manner.
• Develop innovative content ideas that increase brand awareness, engagement, enquiries, patient acquisition, and conversion.

Aesthetics & Hair Transplant Content

• Maintain strong and updated knowledge of Aesthetic Treatments, Dermatology, Plastic Surgery, Hair Transplantation, DHI/Robotic Hair Transplant procedures, and other related medical and wellness services.
• Stay updated with current trends, procedures, technologies, and consumer interests within the aesthetic and hair transplant industry.
• Ensure content is medically appropriate, accurate, and aligned with the clinic's approved messaging and regulatory requirements.
• Collaborate with the medical team to ensure technical and treatment-related content is presented accurately.

Brand Representation & Engagement

• Maintain a consistent and sophisticated luxury brand voice and visual identity across all social media channels.
• Respond professionally and promptly to comments, direct messages, enquiries, and audience interactions where required.
• Monitor online feedback and identify opportunities to improve patient engagement and brand perception.
• Represent the clinic with a polished, confident, warm, and professional personality when appearing in or supporting social media content.

Performance & Analytics

• Monitor and analyze social media performance, engagement, reach, follower growth, leads, and conversions.
• Prepare regular social media performance reports and provide recommendations for improvement.
• Identify successful content formats and campaigns and continuously optimize the social media strategy based on performance.
• Work closely with management and the marketing team to align social media activities with business and patient acquisition goals.

QUALIFICATIONS & EXPERIENCE

• Proven experience as a Social Media Manager, Social Media Specialist, Digital Marketing Executive, or similar role.
• Prior experience managing the social media account of a luxury aesthetic clinic, medical aesthetics clinic, dermatology/plastic surgery clinic, or hair transplant clinic is strongly preferred.
• Demonstrated knowledge and hands-on expertise in major social media platforms, particularly Instagram, TikTok, Facebook, and YouTube.
• Strong understanding of social media algorithms, content strategy, audience engagement, and digital marketing trends.
• Excellent knowledge of current trends in Aesthetics, Beauty, Dermatology, Plastic Surgery, and Hair Transplantation.
• Strong content development and creative conceptualization skills.
• Experience working with photographers, videographers, graphic designers, influencers, and other creative teams is an advantage.
• Strong written and verbal communication skills.
• Excellent command of English; additional languages are an advantage.
• Strong organizational skills with excellent attention to detail.
• Ability to work independently, take initiative, meet deadlines, and perform effectively in a fast-paced environment.
• Immediate availability is highly preferred.

PERSONAL ATTRIBUTES

The successful candidate should be:

• Confident, polished, and well-spoken
• Highly creative and innovative
• Energetic, proactive, and enthusiastic
• Professionally presentable with an excellent personality
• Passionate about beauty, aesthetics, luxury, and digital media
• Trend-conscious and naturally active on social media
• Detail-oriented and commercially aware
• Comfortable communicating with doctors, patients, management, and creative teams
• Able to maintain confidentiality and professionalism when handling patient-related content
• Capable of representing a high-end luxury medical brand with maturity and professionalism

PREFERRED CANDIDATE PROFILE

• Female, preferably 30–40 years old
• Previous experience in a luxury aesthetic/medical environment
• Strong personal interest and understanding of aesthetic treatments and hair transplantation
• Excellent communication and interpersonal skills
• Confident personality and strong on-camera presence is an advantage
• Available to join immediately

WHAT WE ARE LOOKING FOR

We are looking for more than someone who can simply post content. We are seeking a strategic and creative Social Media Manager who understands the luxury aesthetic market, knows what attracts and converts patients, keeps ahead of digital trends, and can elevate the clinic's online presence to the highest professional and visual standard.

Only shortlisted candidates will be contacted for the next stage of the recruitment process.

Please send updated profile to email : carla.eva@estemedicalgroup.ae w/ subject line : Social Media Manager or on whatsapp 0501319064.

Pay: AED8,000.00 - AED10,000.00 per month

Work Location: In person