Manager Sales & Marketing (m/w/d)

Company Details W. R. Berkley Europe AG, Germany Branch W. R. Berkley Europe AG, Germany Branch is a specialty insurance organization focused on profitable growth, strong broker relationships, market expansion, operational excellence, and high service standards. The organization promotes a collaborative, high-performance culture and supports long-term commercial growth through strategic development, innovation, and customer-focused solutions.

The Company is an equal employment opportunity employer.

Responsibilities The Manager Sales & Marketing (Head of Sales & Business Development) is responsible for driving profitable growth, business development, and market expansion. This role leads sales, distribution, marketing, and communications activities, builds and maintains strong broker and business partner relationships, and works closely with internal stakeholders to optimize portfolio performance, execute strategic initiatives, and support the organization’s long-term commercial objectives. The position provides leadership to high-performing teams and promotes the company’s culture and values internally and externally.

Strategic Development

• Develop and execute a broker-focused strategy aimed at delivering exceptional service levels and strengthening long-term partnerships.
• Collaborate closely with line managers and operational teams to align broker management activities with business priorities and strategic objectives.
• Contribute to strategic and innovation-driven initiatives that support business growth, operational efficiency, and market competitiveness, including initiatives such as Fast Flow and BE-NET.
• Lead planning and participation in key market meetings, industry events, and stakeholder engagements to enhance market presence and business relationships.
• Oversee portfolio performance through effective monitoring of results, data, and market intelligence to support informed decision-making and prioritization.
• Act as an ambassador for Berkley’s culture and values and foster a collaborative, high-performance environment.

Sales & Distribution

• Develop, maintain, and expand distribution channels and strategic partnerships to strengthen market presence and support sustainable business growth.
• Partner with line managers and market-facing underwriters to drive profitable new business opportunities, achieve underwriting objectives, and optimize business processes and workflows.
• Design, implement, and manage a comprehensive broker management framework including broker segmentation, performance analysis, monitoring, and reporting.
• Establish data-driven sales performance metrics and reporting capabilities that provide actionable insights and support decision-making.
• Utilize portfolio, broker, and market intelligence to identify growth opportunities, monitor performance trends, and prioritize business development activities.

Marketing & Communications

• Develop and implement the branch’s branding and communications strategy, including digital channels, website presence, and social media activities, in alignment with corporate standards and local market requirements.
• Ensure consistent implementation of Berkley’s corporate identity and value proposition to strengthen brand recognition and market positioning in Germany and Austria.
• Build, maintain, and manage strategic relationships with insurance media and industry publications to increase brand visibility and support market presence.
• Lead and coordinate external communications and public relations initiatives to strengthen stakeholder engagement and company reputation.
• Drive and oversee Corporate Social Responsibility initiatives aligned with company values and strategic objectives.

People Leadership

• Lead, develop, and oversee the Sales & Distribution and Marketing & Communications teams.
• Foster a high-performance culture that supports strategic and commercial objectives.
• Provide leadership, direction, coaching, and support to team members.
• Ensure alignment with organizational goals, values, and performance expectations.
• Translate business priorities into measurable team and individual objectives.
• Communicate objectives effectively across Sales & Distribution and Marketing functions.
• Cascade and monitor performance objectives and drive accountability.
• Support continuous professional development through feedback and performance management.
• Promote collaboration, employee engagement, and talent development to support long-term business success.

Qualifications Qualifications

• Experience working with brokers, preferably within specialized insurance organizations.
• Experience leading sales, business development, distribution, marketing, or related commercial functions.
• Experience developing strategic partnerships and supporting profitable business growth.
• Experience managing teams and driving high-performance outcomes.
• Fluent German and English language skills.
• Strong relationship management and stakeholder engagement skills.
• Excellent verbal and written communication skills.
• Customer-focused approach.
• Strong analytical and numerical skills.
• Ability to manage time effectively, prioritize workload, and meet deadlines.
• High level of accuracy and attention to detail.
• Strong teamwork and collaboration skills.
• Proactive and professional presence.
• Evidence-based decision-making skills.
• Resilience and adaptability.
• Reflective listening skills.
• Ability to challenge the status quo and drive innovation.
• Courage and self-management capabilities.
• Effective collaboration and leadership skills.

Education Requirement

• Bachelor’s or Master’s degree in Insurance, Business Administration, Economics, Law, or a comparable discipline.
• Equivalent professional education may be considered.