Marketing Executive — Empress Family Feast

Marketing Executive — Empress Family Feast

Company: Empress Porridge Pte. Ltd. (Empress Family Feast / Empress Confinement) Location: Singapore Employment type: Full-time Salary: S$3,200 – S$4,500/month (commensurate with experience)

About Us

Empress Family Feast is a premium tingkat dinner subscription service serving hundreds of families across Singapore, alongside our newer Empress Confinement line. We're a fast-growing F&B brand (S$3M+ annual revenue) that leans heavily into family marketing — from content production to paid campaigns to referral mechanics. We're building out our in-house marketing function and looking for someone who can own execution across channels, not just one lane.

What You'll Do

Content & Creative

• Produce and manage day-to-day content across Instagram, TikTok, Facebook, and WeChat
• Execute within our established creative workflows and brand guidelines
• Capture real, on-the-ground content — kitchen operations, food prep, customer moments
• Support campaign content for seasonal promos, product launches, and the referral program

Paid & Performance Marketing

• Assist with running and optimizing Meta, XHS and TikTok ad campaigns
• Help build and iterate on ad creative variations
• Track basic performance metrics and flag what's working / not working

Campaigns & Programs

• Support execution of seasonal campaigns (e.g. PSLE season, festive periods)
• Help run our referral / group-buy mechanics (Makan Pods) — coordinating comms, tracking, and follow-through
• Assist with email/WeChat Official Account content for subscriber communications

Operations

• Maintain the content and campaign calendar across all channels
• Coordinate with external vendors/freelancers as needed (e.g. photographers for one-off shoots)
• Report on channel performance and surface ideas for what to try next

What We're Looking For

• 1–3 years of experience in marketing, social media, or a related field
• Hands-on experience with Meta Ads Manager or TikTok Ads
• Comfortable producing and editing short-form video and social content
• Working knowledge of Canva or similar design tools
• Organized and able to juggle multiple channels/campaigns without close supervision once ramped up
• Bonus: F&B, subscription/DTC, or SME marketing experience; familiarity with referral or loyalty programs

What You'll Get

• Ownership across the full marketing function — not siloed into one channel
• Direct mentorship on a modern AI-assisted production pipeline and hands-on campaign strategy
• Visible impact on a growing S$3M+ business, with room to grow into a marketing lead role as the function scales
• A fast-paced, high-trust environment where you'll be trusted with real budget and real decisions early on

If you've run paid campaigns before, include rough scope (budget size, platforms, results if shareable).

Pay: $3,200.00 - $4,500.00 per month

Benefits:

• Employee discount
• Flexible schedule
• Work from home

Work Location: Hybrid remote in Singapore (Singapore, Singapore)