Sales Executive/Head Barista

YOOCHA MATCHA is a fast-growing matcha supplier, proudly serving over 1500 cafés across the GCC. We’re looking for a passionate and experienced Head Barista/Sales Executive to join our dynamic team and help us grow even further.

Your Key Responsibilities:

• Conduct engaging product demonstrations for potential and existing clients
• Lead training sessions to educate clients on proper matcha preparation and usage
• Develop and test new matcha-based recipes through research and taste testing
• Create engaging and relevant content for our social media platforms
• Drive revenue by acquiring new clients and maintaining strong personal and professional networks
• Identify and develop new services or products to meet market needs
• Improve operations by reviewing and redesigning existing processes
• Research new business opportunities and contribute to marketplace growth
• Support the planning and execution of matcha workshops and training events
• Stay up to date with market trends and competitor activity
• Represent YOOCHA MATCHA at expos, trade shows, and other key industry events across the MENA region
• Build and nurture relationships with potential partners, distributors, and customers

Qualifications & Experience:

• 2+ years of hands-on experience as a barista, with expertise in preparing coffee, tea, and other beverages;
• Must be fluent in both English, written and verbal (Arabic is a plus);
• Excellent communication and public speaking skills;
• Active learner who takes the initiative to improve skills and knowledge;
• Well-presented individual with a polite and engaging personality;
• Content creator with an active social media page where content is posted regularly;
• Energetic team player who efficiently gets things done on time;
• Has a valid UAE driving license (car is a plus);
• Currently based in UAE and available for immediate start.

NOTE: This is an outdoor, client-facing sales role rather than a café-based position. The successful candidate will be required to travel regularly to visit clients and must hold a valid UAE driving licence.

Job Type: Full-time

Experience:

• Sales: 2 years (Preferred)
• Barista: 2 years (Preferred)

Language:

• Arabic (Preferred)

License/Certification:

• UAE driving license (Required)

Willingness to travel:

• 75% (Preferred)

Work Location: In person