Performance Marketing Executive

The Role

We're hiring a hands-on, full-fledged Senior Performance Marketing Executive to own paid media end-to-end across every channel, from top-of-funnel awareness to bottom-of-funnel sales, for an ecommerce business. Their north star is simple: bring in new customers and grow sales month on month. This is not a "set it and forget it" role, we need someone who actively builds, structures, tests, and prunes campaigns every single week, builds real full-funnel campaigns, reports with full transparency, and is fully accountable for hitting agreed targets across GCC and International markets.

What You'll Own

• Plan, build, and manage paid campaigns across every relevant channel, Google (Search, Shopping, PMax, YouTube, Display), Meta (Facebook/Instagram), TikTok, Snapchat, and any other channel that helps build awareness and drive sales.
• Build proper full-funnel campaign structures per market, consideration/retargeting, and conversion/sales campaigns working together, not just standalone "sales" campaigns.
• Drive new-customer acquisition and sales growth across GCC markets (KSA, Oman, UAE, Bahrain, Qatar etc.) and International markets (USA, South America, Europe) with market-specific strategy rather than one-size-fits-all campaigns.
• Set up clean, consistent campaign and asset-group naming and campaign structure across every channel and market, no ad-hoc or duplicate setups.
• Define and continuously refine audience targeting/signals per campaign and per market, never leave a campaign running without proper targeting and daily monitoring.
• Coordinate with the content/brand team to request fresh ad creative (headlines, descriptions, images, videos) on a regular schedule, not reuse the same copy repeatedly.
• Own the full customer journey from ad click to landing page, verify every link goes to the correct, working product or category page.
• Monitor asset/ad approval status daily and resolve disapprovals immediately.
• Run weekly performance reviews: prune underperforming assets, reallocate budget to what's working, and keep every campaign fresh and seasonally relevant.
• Build and maintain live, self-serve performance dashboards in Looker Studio (or equivalent BI tool) covering spend, new customers, CAC, ROAS, and MoM sales growth by channel and market, not static screenshots or manual exports.
• Own tracking and data hygiene across all platforms conversion tracking (GA4, platform pixels/conversion APIs), consistent UTM tagging, and accurate product feed management (Google Merchant Center) so reporting and dashboards are built on clean, trustworthy data.
• Solid understanding of tracking/data setup GA4, conversion tracking, pixel/conversion API implementation, and UTM conventions not just campaign building.
• Hands-on experience with WooCommerce (or similar ecommerce platforms) comfortable navigating product/order data and store-side reports, not just the ad platform side.
• Own and be measured against agreed monthly/quarterly targets for new customers, sales, and ROAS by market, report progress with clear, honest numbers and flag risks before they become problems.

What We're Looking For

• 5+ years of hands-on performance marketing experience, with real, demonstrable ecommerce campaign setup and execution experience (not just agency-side theory).
• Proven, current experience running Google Ads (Search, Shopping/PMax, YouTube, Display), Meta Ads, TikTok Ads, and Snapchat Ads, not just one or two of them. (Case studies and proven dashboard screenshots are a must in portfolio)
• Experience running full-funnel campaigns (awareness through conversion) and acquiring new customers, not just harvesting existing demand.
• Experience managing campaigns across multiple markets, ideally GCC plus at least one International market.
• Comfortable owning hard sales/new-customer targets and being accountable for hitting them, this is a target-driven role, not just a "manage the account" role.
• Strong, hands-on reporting skills, proficient in Looker Studio (Google Data Studio) or an equivalent BI/dashboard tool, able to build automated, self-serve dashboards rather than manually exporting numbers.
• Strong grasp of campaign structure, audience/signal strategy, creative testing, and landing page/URL hygiene.
• Comfortable working directly with reporting/dashboards and explaining performance in plain numbers, not jargon.
• Detail-oriented and hands-on, this role requires daily account management, not weekly check-ins.

Pay: AED10,000.00 - AED12,000.00 per month

Work Location: In person