Social Media and Marketing Manager

Social Media & Marketing Manager

Location: Dubai, UAE
Salary: AED 5,000 per month
Employment Type: Full-Time
Experience Required: 5+ years

About the Role

We are looking for a Social Media & Marketing Manager to take complete ownership of our social media presence and digital marketing activities.

This is a hands-on, 360° role. You will be responsible for everything from planning and shooting content, editing and publishing videos, managing social media platforms, developing content calendars, and executing digital marketing campaigns through to SEO, paid advertising and lead generation.

At the beginning, this will be a one-person marketing team, meaning you will be directly responsible for executing the work rather than managing a large team. As the company grows, we plan to build a marketing team around this position, with the successful candidate having the opportunity to take on a management and leadership role.

We are looking for someone who is creative, commercially minded, proactive and comfortable handling the entire marketing process from content creation to campaign execution.

Key ResponsibilitiesSocial Media Management

• Manage and grow the company's presence across Instagram, TikTok and LinkedIn
• Plan, create, edit and publish engaging social media content
• Develop and maintain a structured content calendar
• Create reels, short-form videos, posts, stories and other social media content
• Monitor social media performance, engagement and audience growth
• Stay up to date with social media trends, algorithms and content formats
• Develop creative concepts that strengthen the company's brand and generate enquiries

Content Creation

• Personally shoot content using a phone and/or professional camera
• Capture projects, behind-the-scenes activities, company culture, products and other relevant content
• Edit videos and images for different social media platforms
• Create content independently from concept through to final upload
• Repurpose content across multiple platforms while adapting it appropriately for each audience

Digital Marketing

• Plan and execute paid advertising campaigns
• Manage Meta Ads and Google Ads
• Support lead generation and customer acquisition campaigns
• Monitor campaign performance, budgets, conversions and ROI
• Identify opportunities to improve digital marketing performance
• Implement and manage SEO strategies
• Conduct basic keyword research, competitor research and website optimisation
• Analyse website, social media and advertising data to improve results

Marketing Strategy

• Develop and execute an overall social media and digital marketing strategy
• Build monthly and quarterly content and marketing plans
• Identify new marketing opportunities and channels
• Track KPIs and provide regular performance reports
• Coordinate marketing activities with the wider business and sales team
• Ensure all marketing communications are consistent with the company's brand image

The Ideal Candidate

We are looking for someone who can do the work, not just manage it.

The ideal candidate will have:

• 5+ years of relevant experience in social media, digital marketing and/or content creation
• Strong experience managing Instagram, TikTok and LinkedIn
• Practical experience with Meta Ads and Google Ads
• Strong understanding of SEO and digital marketing
• Ability to independently shoot and edit high-quality photo and video content
• Strong video editing and content creation skills
• A good understanding of social media trends and what makes content perform
• Strong creative thinking and attention to detail
• Good understanding of lead generation and performance marketing
• Ability to work independently and take full ownership of responsibilities
• Strong organisational and time-management skills
• A proactive, self-motivated and results-driven approach

Important: This Is a Hands-On Role

This position is not limited to posting on social media.

You will be expected to handle the complete marketing cycle, including:

Content ideas → Shooting → Editing → Publishing → Content Calendar → Social Media Management → SEO → Paid Ads → Lead Generation → Analytics → Optimisation

You should be comfortable being the one-person marketing department and taking ownership of getting things done.

Growth Opportunity

This is an exciting opportunity for someone who wants to build something rather than simply maintain existing social media accounts.

Initially, you will operate as a one-person marketing team and work directly across content creation and digital marketing. As the company's marketing activities and requirements grow, we plan to expand the department and build a team around this position.

The successful candidate will have the opportunity to grow into a Marketing Manager / Head of Marketing role and lead the future marketing team.

Candidates applying should have a genuine passion for content creation, social media and digital marketing, and be comfortable taking full ownership of a 360° marketing role.

To apply: Please submit your CV along with examples or links to your previous social media, content creation or digital marketing work.

Pay: Up to AED5,000.00 per month

Application Question(s):

• Do you have 5+ years of hands-on experience in social media management and digital marketing? Please briefly describe your experience.
• This is a hands-on 360° role where you will be responsible for shooting content, editing videos, managing Instagram/TikTok/LinkedIn, SEO, Meta Ads, Google Ads and lead generation as a one-person marketing team. Are you comfortable independently handling all of these responsibilities?
• Please share links to 2–3 examples of social media accounts, campaigns, videos or other marketing work you have personally created.

Work Location: In person