Brand & Trade Marketing Manager – Prega News

Brand & Trade Marketing Manager – Prega News

Lead the UAE Growth of One of India’s Most Recognized Pregnancy-Test Brands

Category: Women’s Health and Home Diagnostics
Company: Pranic Drug Store LLC
Location: Dubai, UAE, with market coverage across the UAE
Employment Type: Full-time, office and field based

About Prega News

Prega News is one of India’s leading and most recognized home pregnancy-test brands, with strong consumer recall in the women’s-health category.

As the brand expands its presence in the UAE, Pranic Drug Store LLC is looking for an experienced and commercially driven Brand & Trade Marketing Manager to lead its offline market development.

This is an opportunity to take ownership of the UAE growth journey of an established consumer-health brand—from market strategy and pharmacy listings to retail visibility, trade activation, and consumer awareness.

The Opportunity

The successful candidate will be responsible for transforming Prega News into a widely available and trusted pregnancy-test brand across the UAE.

The role requires a combination of strategic brand management and hands-on market execution. You will work closely with pharmacies, retail chains, clinics, distributors, sales teams, and marketing partners to increase product availability, visibility, recommendation, and sell-through.

Key Responsibilities

• Develop and execute the UAE brand and go-to-market strategy for Prega News.
• Build strong brand positioning for the UAE women’s-health and home-diagnostics market.
• Expand product availability across independent pharmacies, leading pharmacy chains, supermarkets, clinics, and other approved retail channels.
• Secure new product listings and commercial agreements with key pharmacy and retail accounts.
• Build professional relationships with pharmacists, gynaecology clinics, maternity centres, retailers, and healthcare stakeholders.
• Develop pharmacy activations, merchandising programmes, point-of-sale visibility, and trade promotions.
• Work closely with distributors and sales teams to achieve distribution, availability, visibility, and sell-through targets.
• Create locally relevant consumer-awareness campaigns, educational materials, and brand communication.
• Plan and execute new-product launches and offline market-development activities.
• Identify opportunities to strengthen pharmacist recommendations and customer awareness.
• Monitor competitor pregnancy-test brands, pricing, promotions, packaging, placement, and market activity.
• Analyse sales performance by product, account, territory, channel, and campaign.
• Manage marketing budgets, agencies, suppliers, and promotional-material development.
• Train sales representatives, pharmacy teams, merchandisers, and distributor personnel on product features and positioning.
• Ensure that all brand communications and promotional activities comply with applicable UAE regulatory requirements.
• Prepare sales forecasts, campaign evaluations, and monthly brand-performance reports.

Candidate Requirements

• Bachelor’s degree in Marketing, Business, Pharmacy, Life Sciences, or a related discipline.
• Minimum 4–6 years of UAE or GCC experience in consumer healthcare, OTC products, home diagnostics, women’s health, pharmacy marketing, FMCG, or trade marketing.
• Strong understanding of UAE pharmacy chains, independent pharmacies, and offline retail channels.
• Existing relationships with pharmacies, retailers, clinics, distributors, or healthcare accounts will be a strong advantage.
• Proven experience in brand building, trade activation, product listings, and new-product launches.
• Ability to translate brand strategy into measurable market execution and sales growth.
• Strong commercial, analytical, negotiation, presentation, and project-management skills.
• Excellent written and spoken English.
• Arabic-language skills and a valid UAE driving licence would be advantageous.

What We Offer

• The opportunity to lead the UAE development of one of India’s most recognized pregnancy-test brands.
• Ownership of the brand’s offline growth strategy and market execution.
• Direct involvement in pharmacy expansion, retail activation, and consumer-brand building.
• A visible and influential role within an expanding pharmaceutical and consumer-health organization.
• Competitive salary based on experience and suitability.
• Long-term professional growth as the brand and portfolio expand across the region.

How to Apply

Please submit your updated CV through Indeed or email it to praniccordinator@gmail.com with the subject:

Application – Brand & Trade Marketing Manager, Prega News

Please include:

• Consumer-health or diagnostic brands previously managed
• UAE pharmacy and retail accounts covered
• Examples of successful product launches or trade campaigns
• Current location and UAE visa status
• Notice period
• Current and expected salary
• UAE driving-licence status

Work Location: In person