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Content Creator
Obmspiration Group · Dubai
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Job description
We are looking for a creative, organised and highly versatile Group Content Creator & Media Coordinator to support the media, content and digital presence of our group and its different business activities.
This is a hands-on role for someone who can do more than manage social media.
The successful candidate should be able to plan content, shoot video, take photographs, edit content, support social media execution, organise media assets and help tell the story of the group across both sports and corporate environments.
The role will involve working across a variety of activities, including football training and matches, player development, corporate meetings, partnerships, events, leadership content, community activities and business initiatives.
We are looking for someone who understands how to identify a story, capture it properly and turn it into strong content for different audiences and platforms.
Key Responsibilities
Content Planning & Coordination
Develop and maintain weekly and monthly content plans across the group.
Identify upcoming activities, matches, training sessions, meetings, partnerships, events and business moments that require media coverage.
Coordinate with leadership and relevant teams to understand content priorities.
Plan content around key campaigns, announcements, programmes, partnerships and milestones.
Ensure content is prepared in advance rather than relying only on reactive posting.
Video Production
Film high-quality content across sports and corporate environments.
Capture:
* Football training sessions
* Matches and matchday activity
* Player development content
* Interviews
* Behind-the-scenes footage
* Corporate meetings
* Partnership signings
* Events
* Leadership content
* Community activities
* Business announcements
Produce short-form vertical content for platforms such as Instagram Reels, TikTok and YouTube Shorts.
Create longer-form videos when required, including interviews, documentaries, event recaps and company storytelling.
Maintain good standards of framing, sound, lighting and overall production quality.
Photography
Capture high-quality photographs during:
* Training
* Matches
* Player sessions
* Events
* Corporate meetings
* Partnership activities
* Leadership appearances
* Business and community activities
Select and edit the strongest images for publication.
Maintain professional visual standards across all group brands.
Editing & Post-Production
Edit:
* Reels
* Short-form videos
* Interviews
* Match and training content
* Corporate videos
* Event recaps
* Promotional videos
* Behind-the-scenes content
Add appropriate music, captions, subtitles, transitions and basic motion graphics where required.
Adapt the same content for different platforms and audiences.
Social Media Content
Support the group’s presence across platforms including:
* TikTok
* YouTube
* Other relevant channels
Prepare platform-appropriate captions and content formats.
Understand that content for a professional corporate audience on LinkedIn should be different from football or lifestyle content on Instagram and TikTok.
Help maintain a consistent posting rhythm.
Support content scheduling and publishing where authorised.
Track which content has been planned, produced, approved and published.
Graphic Content
Create basic professional graphics using tools such as Canva, Adobe Creative Suite or equivalent.
Examples may include:
* Announcements
* Matchday graphics
* Starting XI graphics
* Full-time results
* Player features
* Training graphics
* Quotes
* Partnership announcements
* Event graphics
* Sponsor content
* Corporate announcements
Complex graphic-design projects may be supported by external specialists when necessary.
Brand Storytelling
Understand the identity and objectives of each brand within the group.
Help ensure that all content feels connected to the wider group while respecting the individual identity of each business or programme.
Look beyond simple documentation and actively identify stories worth telling.
Examples include:
* Player journeys
* Development stories
* Founder and leadership insights
* Partnerships
* Business growth
* Community impact
* Behind-the-scenes operations
* Major milestones
* Events
* Success stories
Media Library & Asset Management
Maintain an organised media library.
Ensure photographs and videos are properly categorised by:
* Date
* Business/division
* Player/person
* Event
* Match
* Training session
* Campaign
* Partnership
* Content type
Maintain clear separation between:
* Raw footage
* Edited files
* Approved content
* Published content
* Brand assets
* Templates
Ensure valuable media can be easily located and reused.
Content Coverage
Attend important activities where media coverage is required.
The role may involve early mornings, evenings or weekends depending on matches, training sessions, events and business activities.
The candidate must therefore be comfortable working flexibly when important content opportunities arise.
What We Are Looking For
We are looking for someone who is:
* Creative
* Proactive
* Reliable
* Organised
* Comfortable working independently
* Strong at visual storytelling
* Able to work in fast-moving environments
* Comfortable around both sports and business professionals
* Interested in building something from an early stage
* Able to take ownership rather than waiting for detailed instructions every day
Required Skills
Strong ability in video shooting and editing.
Good photography skills.
Strong understanding of short-form social media content.
Experience using editing software such as:
* Adobe Premiere Pro
* Final Cut Pro
* DaVinci Resolve
* CapCut
* Or equivalent
Basic knowledge of graphic-design tools such as Canva, Photoshop or equivalent.
Understanding of social platforms including Instagram, TikTok, LinkedIn and YouTube.
Good organisational and file-management skills.
Ability to work across multiple brands/projects.
Good communication skills.
Preferred Experience
Experience in one or more of the following would be valuable:
* Sports media
* Football content
* Corporate content
* Events
* Lifestyle content
* Brand storytelling
* Social media production
* Start-ups or growing companies
Football experience is an advantage, but this is not exclusively a football role.
The candidate must also be comfortable producing professional corporate and business content.
Portfolio Requirement
Applicants should provide a portfolio demonstrating work they personally created.
We are particularly interested in seeing:
* Videos personally filmed and edited
* Photography
* Reels / short-form videos
* Interviews
* Event content
* Sports content
* Corporate content
Portfolio quality and practical ability are more important than formal qualifications.
Working Style
This role will suit someone who can move comfortably between very different environments.
For example, the same person may be expected to cover a football training session in the morning, edit content during the day and later attend a corporate meeting, event or partnership signing.
The candidate should enjoy that variety.
What Success Looks Like
Success in this role means the group consistently has:
* Quality photos and videos
* Regular professional content
* Strong coverage of important moments
* Organised media assets
* Clear content planning
* Consistent brand presentation
* Improved digital presence
* Strong storytelling across sports and corporate activities
Most importantly, we want someone who can help turn what happens inside the organisation into content that people outside the organisation can understand, connect with and remember.
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