Digital Marketing Growth Specialist

Email & Digital Marketing Growth Specialist

ZENGGI B.V. is looking for an Email & Digital Marketing Growth Specialist to join our team.

Position: 32-40 hours per week

Job Description

In this role, you will be responsible for our Newsletter and Paid Media campaign roll out. Aquisition and retention. This involves managing the daily newsletter designs and customer flows and paid media advertisements on Meta, Google and Tiktok, collaboration with colleagues from the e-commerce & marketing team, customer service, purchasing and administration. You will oversee the daily maintenance of the product offerings for both chanels and work to boost online sales (site conversion).

About ZENGGI

ZENGGI is a women's fashion label that offers understated, casual collections made with high-quality fabrics and traditional production techniques. ZENGGI's designs are known for their distinct signature: minimalist, crafted from unique materials, and featuring refined details. TRVL DRSS is designer wear, but comfortable. Made for the woman on the go. For women, by women.

Responsibilities

• Manage the CRM roadmap and build customer loyalty through Klaviyo.
• Implement our business/marketing plan and budget for our paid media strategy on Meta, Google and Tiktok.
• Grow our presence in the emerging markets
• Analyze sales figures and website data for monthly reporting.
• Act as a sparring partner for the team and management.
• Develop new initiatives and identify opportunities to generate more online business.
• Expand, monitor, analyze, and optimize CRM KPIs and innovate product offerings though newsletters.
• Collaborate with the director to track weekly newsletter performance analyze trends, and drive growth.

Your Profile

• Bachelor’s degree or equivalent (HBO+).
• Hands-on attitude, independent, team player, accurate, and flexible.
• At least 4 years of experience as a newsletter and/or paid media specialist
• Experience with Klaviyo (or Clang, Mailchimp)
• Experience with Meta advertisements
• Experience with Photoshop and Shopify is a plus.
• Excellent communication skills in both Dutch and English.
• Entrepreneurial mindset with a strong commercial drive.
• Strong analytical skills.
• Organized and structured approach to work and reporting.
• Proven commercial experience in e-commerce.
• Knowledge of products and technologies related to innovation and optimization.
• Strong understanding of online marketing and audience targeting.
• Sense for commercial promotions and passion for fashion and apparel.
• Experience and knowledge in SEO, SEM, affiliate marketing, and email marketing.
• Familiarity with web and email analytics.