Pan-European Brand Manager

About The Role As we continue expanding across Europe, we are looking for a strategic and market-oriented Pan-EU Brand Manager to support the development and execution of brand strategy at Geely Brand Europe. Reporting to the Europe Brand Leader, this role will play a key role in shaping localized brand positioning, building Pan-EU brand systems, aligning visual identity, creative standards, messaging, and customer experience to deliver consistent brand experiences.

This position requires someone who can combine strategic thinking with strong cross-functional collaboration, working closely with headquarter and local markets to strengthen brand relevance and market impact

Key Responsibilities Brand Strategy & Localization

• Support the Europe Brand Leader in developing and executing brand strategies across Pan-EU markets.
• Contribute to Pan-EU brand positioning, messaging frameworks, and localization approaches.
• Synthesize consumer insights, market intelligence, and cultural trends into actionable brand strategies that drive business growth.
• Support market-entry and localization initiatives for priority markets.

Brand Governance & Brand Systems

• Build and maintain Pan-EU brand governance processes and standards.
• Manage regional brand assets, guidelines, and messaging frameworks.
• Ensure brand consistency across customer touchpoints and local market activities.
• Support governance processes for branded materials and communications.
• Define and maintain standards for regional creative execution.
• Collaborate with agencies and creative partners on material development.
• Ensure localization efforts align with overall brand direction.
• Review and optimize customer-facing assets across channels.

Brand Monitoring

• Monitor brand health, awareness, and market performance.
• Conduct competitor benchmarking and consumer analysis.
• Transform research findings into strategic recommendations.

Qualifications Required

• 10 years of experience in brand management, brand strategy, or regional marketing roles.
• Experience working across Pan-EU markets.
• Strong understanding of localization strategy and consumer behavior in Europe.
• Experience in automotive, mobility, premium consumer products, or related sectors.
• Strong project management and stakeholder management capabilities.
• Fluent English communication skills. Additional European language skills are a plus

Preferred

• Experience supporting international market expansion projects.
• Experience working within matrix organizations.

What We Offer

• Competitive remuneration package.
• A fast-paced dynamic environment in a successful international organization.
• International exposure with the chance to adapt locally and make a difference.
• Growth potential

#GeelyEurope

Geely’s mission is to create a smart mobility experience that exceeds user expectations, become a tech-driven global auto company and the most competitive and respectable Chinese auto brand in the world.