Marketing Specialist

In-House Digital Marketing & Content Specialist

Location: Dubai, UAE

Employment Type: Full-Time, In-House

Industry: Dental & Derma / Aesthetic Healthcare

About Allure Dental & Derma Clinic

Allure Dental & Derma Clinic is a premium dental and dermatology clinic in Dubai, focused on delivering high-quality clinical care and an exceptional patient experience.

We are looking for a hands-on In-House Digital Marketing & Content Specialist who can take ownership of our digital marketing, social media content, paid advertising, and daily content production.

This is not a remote social media management role. We are looking for someone who can be physically present at the clinic, understand our treatments and brand, and continuously create high-quality content that generates awareness, leads, and patient bookings.

Key Responsibilities

Meta Ads & Performance Marketing

* Plan, launch, manage, and optimize Meta Ads campaigns (Facebook & Instagram).

* Work as the clinic’s in-house Media Buyer.

* Develop campaigns for key dental and dermatology treatments, including veneers, Invisalign/clear aligners, implants, smile makeovers, whitening, dermatology and aesthetic treatments.

* Manage campaign budgets, targeting, creatives, retargeting, lead generation, and conversion campaigns.

* Monitor KPIs including CPL, CTR, CPM, conversion rate, lead quality, and ROAS.

* Continuously test different audiences, creatives, offers, hooks, and ad formats.

* Analyze campaign performance and provide regular reports and recommendations.

* Stay updated with Meta Ads policies, algorithm changes, and current advertising strategies.

Content Creation & Social Media

* Manage the clinic’s Instagram, Facebook, TikTok, and other relevant social media platforms.

* Create and publish content consistently according to a structured content calendar.

* Shoot videos and photographs at the clinic on a daily basis.

* Produce Reels, Stories, educational videos, treatment videos, behind-the-scenes content, doctor-led content, patient journey content, and promotional content.

* Work closely with doctors and the clinic team to develop creative content ideas.

* Identify opportunities to create content from daily clinical activities.

* Write captions, hooks, CTAs, and basic content copy.

* Schedule and publish content while maintaining a consistent premium brand image.

* Monitor comments, messages, engagement, and audience interaction.

Photography & Videography

* Operate professional cameras, lenses, lighting, microphones, and other production equipment.

* Capture high-quality clinical, lifestyle, portrait, and treatment photography.

* Film professional vertical video optimized for Instagram Reels and TikTok.

* Understand composition, lighting, framing, exposure, focus, and basic color grading.

* Create visually premium content suitable for a luxury dental and aesthetic clinic.

* Edit short-form videos using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar software.

* Perform basic photo editing using Lightroom, Photoshop, or similar software.

What We Are Looking For

* Proven experience in digital marketing, social media, and Meta Ads.

* Strong hands-on experience as a Meta Media Buyer.

* Previous experience working with dental clinics, dermatology clinics, aesthetic clinics, cosmetic clinics, medical centers, or similar healthcare businesses is highly preferred.

* Strong photography and videography skills.

* Experience creating high-performing Reels and short-form video content.

* Strong understanding of Instagram and TikTok content trends.

* Ability to independently plan, shoot, edit, publish, and analyze content.

* Strong creative eye and understanding of premium/luxury branding.

* Good understanding of lead generation and converting social media traffic into actual patient inquiries and bookings.

* Strong analytical and problem-solving skills.

* Excellent communication and organizational skills.

* Comfortable working directly with doctors and appearing behind/before the camera when needed.

* Must be willing to work in-house and be actively involved in daily content production.

Technical Skills

Required:

* Meta Ads Manager

* Facebook & Instagram

* Instagram Reels / TikTok

* Content planning & social media management

* Photography & videography

* Short-form video editing

* Basic graphic design

Preferred:

* Meta Pixel / Conversions API

* Google Analytics

* Google Ads

* Lightroom / Photoshop

* Premiere Pro / Final Cut Pro / CapCut

* Experience with CRM and lead-tracking systems

* AI-powered content creation and editing tools

Important

We already have professional cameras, lenses, lighting, microphones, and the necessary content-production equipment.

We are looking for someone who knows how to use the equipment and turn it into consistent, high-quality content.

The ideal candidate is not someone who only posts pre-designed graphics or outsources production.

We want a hands-on marketer and content creator who can come to the clinic, see what is happening, identify a content opportunity, take the camera, shoot it, edit it, publish it, and then use the performance data to improve our next campaign.

What You Will Be Responsible For

Content → Ads → Leads → Optimization

You will play a key role in building Allure’s digital presence and helping turn our social media channels into a consistent source of qualified patient inquiries and bookings.

How to Apply

Please send your CV along with a portfolio of your previous work.

Candidates should also provide examples of:

* Meta Ads campaigns they have managed

* Social media accounts they have worked on

* Reels/videos they have produced

* Photography work

* Results achieved from previous healthcare, dental, dermatology, aesthetic, or beauty clients

Candidates without a portfolio or demonstrated hands-on experience in Meta Ads and content production will not be considered.