Senior Strategist

Company Description Who are we? At Boomerang, we believe brands are built on social . It’s where culture lives. Where attention is won. And where brands get to show who they really are, connecting one-on-one with their audience. Our clients get that. For over 15 years, we’ve helped both local and global brands build meaning and momentum through a smart mix of always-on content, campaigns, bold creative and production, community management, and influencer & creator marketing.

Our team of creative thinkers, trend watchers, and strategists see brands as characters, each with their own voice, attitude, and role in culture. Everything we do is driven by stories that truly resonate, and strategies designed to stand out where it matters most.

Overview About the role As Senior Strategist, you will define and drive strategic direction across brand, culture and communications. You will translate business challenges, audience understanding and cultural dynamics into creative platforms, campaign thinking and integrated content ecosystems that earn attention, drive engagement and create measurable business impact.

This is a senior role with a high level of autonomy and accountability. You will challenge briefs, reframe problems and influence decision-making across teams and client relationships. You will work closely with creative, media, social, production and account teams to shape work that is strategically sharp, culturally relevant and built to perform across platforms.

Responsibilities Responsibilities Strategy & ecosystem development

• Lead the development of integrated communication strategies across campaigns, brand platforms and social ecosystems.
• Define strategic territories, narrative frameworks and channel roles that connect brand ambition with audience reality.
• Translate business objectives, audience insight and cultural context into clear strategic platforms that guide content, creative and distribution.

Creative leadership & strategic direction

• Develop sharp, insight-driven briefs that anchor creative work in a clear strategic idea and tension.
• Shape and challenge creative development, ensuring ideas are distinctive, culturally relevant and strategically grounded.
• Ensure platform thinking strengthens the idea across channels such as TikTok, Instagram, YouTube and emerging platforms.

Cultural intelligence & performance insights

• Identify and interpret cultural movements, tensions and shifts that create strategic opportunities for brands.
• Translate cultural understanding into clear implications for brand positioning, communication and creative development.
• Interpret data, audience signals and campaign learnings to refine strategic direction and inform future work.
• Define success beyond metrics by connecting performance to brand impact, mental availability and behaviour change.

Cross-functional collaboration

• Partner with creative, media, social, production and account teams to develop integrated, insight-led solutions.
• Act as the strategic lead connecting brand ambition, creative output and media deployment.
• Lead client conversations, workshops and presentations, articulating strategic thinking with clarity and authority.

Accountability

• Define clear and differentiated strategic direction across projects and accounts.
• Ensure all output ladders up to a coherent brand and communication strategy.
• Elevate the quality of thinking, ideas and execution across teams.
• Drive continuous improvement through strategic learning and optimization.

Qualifications Experience & background

• 6-8+ years of experience in strategy roles within creative, digital or social agencies.
• Demonstrated experience shaping campaigns, brand platforms and integrated communications.
• Strong understanding of brand strategy, communications frameworks, cultural dynamics and platform ecosystems.
• A bachelor’s degree in marketing, communications, media studies, business or a related field is preferred.
• Relevant professional experience in social media, digital strategy or content marketing may be considered in place of formal educational qualifications.

What You Bring

• Proven ability to develop end-to-end communication strategies and high-quality creative briefs.
• Strong analytical and strategic thinking, with the ability to synthesize insights from culture, data and audience behaviour.
• Clear and persuasive communication skills, with the confidence to present complex strategic ideas to internal teams and senior clients.
• Curiosity, cultural awareness and a strong point of view on brands, communication and the role of social platforms.
• A proactive, solution-oriented mindset and the ability to manage multiple projects in a fast-moving agency environment.
• Strong stakeholder awareness and the ability to influence cross-functional teams constructively.

Additional Information What you can expect from us

• A creative, social-first agency environment where strategy, culture and ideas come together.
• The opportunity to shape strategic leadership across brand, culture and communications.
• Room to deepen your craft, mentor others and influence upstream thinking such as brand platforms, propositions and positioning.
• A hybrid working policy, aligned with your team.
• Opportunities for learning and development through collaboration, courses and workshops.
• The Work Your World programme: the opportunity to work from elsewhere in the world for up to six weeks.
• A competitive salary, laptop, pension contribution and strong secondary benefits.
• A vibrant workplace in Amsterdam Noord with a rooftop terrace, great lunches, drinks and team moments.

Are you ready to take the reins and make projects a success? Apply now!