Create Daily Guest Experiences

Develop a continuous calendar of daily and weekly guest activities.
Create experiences suitable for couples, families, children, groups and leisure travelers.
Develop morning, afternoon, sunset and evening experiences.
Create seasonal activities around weekends, holidays, Ramadan, Eid and major AlUla events.
Continuously refresh the activity calendar to avoid repetitive guest experiences.
Identify opportunities to use existing resort facilities and spaces in creative ways.

Examples may include:

Sunrise yoga and wellness sessions.
Sunset experiences.
Stargazing and astronomy evenings.
Outdoor cinema.
Family and children's activities.
Cultural workshops.
Local arts and crafts.
Heritage storytelling.
Photography experiences.
Desert walks and guided experiences.
Cycling and outdoor activities.
Wellness and mindfulness sessions.
Live music and acoustic evenings.
Pop-up experiences.
BBQ and outdoor social experiences.
Seasonal celebrations.
Special romantic experiences.
Family entertainment programs.

Create Signature Events

Develop new concepts that can become Shaden signature experiences rather than simply organizing existing events.

The candidate should be able to answer:

"What can we create at Shaden that guests cannot experience in the same way anywhere else?"

Responsibilities include:

Create new event concepts from zero.
Develop event themes, stories and guest journeys.
Design experiences around AlUla's culture, landscape and heritage.
Create concepts for sunset, wellness, family, entertainment, culture and lifestyle.
Develop concepts that can generate incremental revenue.
Test new ideas on a small scale before developing them into larger signature events.
Build an annual calendar of signature experiences and activations.

Experience Innovation

Continuously research hospitality, tourism, entertainment and experiential trends.
Benchmark leading resorts and destinations internationally.
Identify new activities, entertainment concepts and guest experiences.
Monitor what is trending across social media and destination hospitality.
Bring new ideas to management regularly rather than waiting for instructions.
Develop a pipeline of future experiences and concepts.

The expectation is to always have the next idea.

Local Partnerships

Build a network of local partners who can contribute to unique guest experiences, including:

Local artists.
Musicians and performers.
Cultural experts.
Tour operators.
Outdoor activity providers.
Wellness instructors.
Photographers.
Craftsmen.
Local producers.
DMCs.
Entertainment companies.
Experience providers.

The role should continuously search for new partners and new experiences available in AlUla.

Commercialization

Every experience should be evaluated not only from a guest-experience perspective but also commercially.

The candidate will:

Develop paid and complimentary experiences.
Create packages and experience bundles.
Identify upselling opportunities.
Work with Sales, Revenue, F&B and Marketing to commercialize experiences.
Develop pricing and basic cost structures.
Monitor participation, revenue and profitability.
Identify experiences that can generate incremental spend from in-house guests and local residents.
Explore opportunities to attract non-resident visitors to selected experiences.

Cross-Department Collaboration

Work closely with:

Guest Relations.
Concierge.
F&B.
Spa & Wellness.
Recreation.
Sales.
Revenue.
Marketing.
Rooms Division.
Security.
Engineering.

The objective is to create one integrated guest experience calendar rather than separate departmental activities.

For example:

Sunset → activity → entertainment → F&B → evening experience

The candidate should be able to connect different hotel departments into one compelling guest journey.

Guest Engagement & Feedback

Promote activities directly to guests through Guest Relations, Concierge and hotel communication channels.
Monitor participation and guest feedback.
Identify which experiences generate the strongest engagement.
Adjust or discontinue activities that do not perform.
Create experiences based on actual guest preferences and demand.
Encourage guest-generated content and social media exposure.

Event Execution

While the main focus is creation and development, the candidate must also be capable of taking ownership of execution.

This includes:

Event planning.
Timelines and schedules.
Supplier coordination.
Staffing requirements.
Basic budgeting.
Risk assessments.
On-site coordination.
Guest flow.
Safety requirements.
Post-event evaluation.

The role should therefore be able to move seamlessly from:

IDEA → CONCEPT → PLAN → LAUNCH → EXECUTION → FEEDBACK → IMPROVEMENT

What We Are Looking For

We are looking for someone who has a proven track record of creating experiences, not simply coordinating events.

The ideal candidate will demonstrate:

Proven experience creating and developing guest experiences, activities, events or entertainment concepts.
Experience within a luxury/upscale resort, destination, hospitality, entertainment, tourism or experiential environment.
Strong creative thinking and the ability to develop ideas from scratch.
Experience creating daily guest activity programs, not only large events.
Experience developing signature experiences and special events.
Strong understanding of guest behavior and experience design.
Commercial awareness and understanding of how experiences can generate revenue.
Strong project management and execution skills.
Experience working with external suppliers and experience providers.
Strong communication and presentation skills.
Excellent English; Arabic is an advantage.
Knowledge or experience of AlUla, Saudi Arabia, tourism or destination experiences is highly desirable.
Flexibility to work evenings, weekends, holidays and special events.

We are looking for someone who:

Creates, rather than waits.

Experiments, rather than repeats.

Thinks about the guest first.

Understands both creativity and commercial results.

Can turn a simple idea into an experience people remember.

Someone who walks through the resort and thinks:

"What can we do here?"

Then turns that idea into something guests can experience this week.

Key Success Measures

Success in this role will be measured by:

Number of new experiences created and launched.
Quality and variety of the daily guest activity calendar.
Guest participation and engagement.
Guest satisfaction and feedback.
Incremental revenue generated from experiences.
Profitability of paid experiences and events.
Social media engagement and guest-generated content.
Number and quality of local partnerships.
Development of successful signature Shaden experiences.
Ability to continuously introduce new and innovative concepts.

Core Philosophy

Create experiences, not just events.

The objective is to make Shaden Resort a place where guests always have something new to discover, participate in and remember — while creating additional revenue opportunities for the resort.

From a daily sunset activity to a signature AlUla event, this role owns the creativity behind the experience.

Guest Experience & Events Creator

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