Signage & Branding Governance -Senior Specialist / Assistant Manager

Qualification Requirements Education Bachelor's Degree In

• Architecture
• Urban Design
• Urban Planning
• Graphic Design
• Branding & Marketing
• Landscape Architecture
• Design Management
• Related Design Discipline

Experience

• 7–10 years of relevant professional experience.
• Experience in development control, urban design review, signage governance, branding compliance, advertising approvals, or related fields.
• Experience dealing with developers, authorities, consultants, and branding agencies.
• Experience in policy development, governance frameworks, and approval management is preferred.

Technical Knowledge

• Development Control Regulations (DCR).
• Urban Design Guidelines (UDG).
• Building & Marketing Signage Policies.
• Dubai Out-of-Home Advertising Manual.
• MADA Media requirements.
• Place branding and development identity frameworks.
• Project naming governance and branding controls.
• Architectural design and urban design principles.
• Signage fabrication, materials, illumination systems, and installation methods.
• Authority review and permitting procedures.

Key Responsibilities Signage Review & Approval

• Review and assess building signage, project branding signage, retail signage, marketing signage, advertising displays, wayfinding systems, hoardings, banners, flags, building wraps, and promotional installations.
• Evaluate submissions against approved DCRs, UDGs, signage policies, authority requirements, and master development controls.
• Review signage dimensions, placement, illumination, materials, visibility, content, and urban design impact.
• Ensure signage proposals are compatible with development character, urban design objectives, placemaking strategies, and approved project identity.
• Prepare technical comments, approval conditions, and signage review recommendations.

Branding & Project Naming Governance

• Review project naming applications, development branding proposals, corporate identity submissions, marketing branding requests, and promotional signage applications.
• Ensure consistency between approved DHRE Off-Plan Marketing Naming NOCs, building naming approvals, project branding approvals, and marketing materials.
• Establish a unified governance approach for all DHLE branding-related approvals to eliminate duplication and conflicting approval requirements.
• Verify compliance of signage and branding submissions with approved project identity, naming conventions, and branding strategies.
• Coordinate with Marketing, Commercial, Development, Asset Management, and Branding teams on branding-related approvals.

NOC Review & Administration

• Review, process, and manage Building Signage and Marketing Signage NOC applications.
• Validate compliance with signage policies, authority requirements, and approved development controls.
• Support revalidation, renewal, amendment, extension, and closure reviews for signage approvals.
• Maintain approval records, technical assessments, and compliance documentation.
• Support implementation of digital workflows, dashboard monitoring, and approval tracking systems.

Policy, Governance & Process Development

• Support development and enhancement of Building & Marketing Signage Policies, review procedures, governance frameworks, and approval matrices.
• Develop signage classification criteria, governance controls, and approval workflows.
• Contribute to the development of signage standards, branding guidelines, development identity frameworks, and naming governance procedures.
• Recommend process improvements, automation opportunities, and workflow enhancements to improve operational efficiency and governance controls.

Stakeholder & Authority Coordination

• Liaise with Dubai Municipality, Trakhees, DDA, MADA Media, Marketing Teams, Commercial Teams, consultants, developers, architects, contractors, and project stakeholders.
• Provide technical guidance on signage requirements, branding controls, naming approvals, and submission standards.
• Participate in policy workshops, governance reviews, and stakeholder alignment meetings.
• Support coordination and alignment between DHLE and DHRE approval processes relating to project branding and marketing approvals.

Compliance, Inspection & Enforcement

• Coordinate with inspection teams regarding approved signage installations.
• Review inspection findings and verify compliance with approved NOCs and technical requirements.
• Support rectification reviews, enforcement actions, and compliance monitoring activities.
• Assist in the implementation of signage audit programs, revalidation requirements, and unauthorized signage controls.
• Monitor compliance trends and recommend governance improvements.