Global Partner Marketing Manager

What you’ll do

• Develop our global partner marketing strategy and build scalable structures, playbooks and co-marketing programs

• Plan and execute campaigns, webinars, events and content together with our partners

• Own the global partner marketing calendar and create toolkits that enable partners to run programs independently

• Manage partner relationships from a marketing perspective – from onboarding through ongoing activation

• Work with Field Marketing and Demand Generation to align partner programs with regional needs and pipeline goals

• Own partner-sourced and partner-influenced pipeline, KPIs and reporting, and optimise programs based on performance and ROI

• Partner with Rev Ops to ensure clean partner attribution in Salesforce and share relevant insights with Marketing, Partnerships and Sales

What you bring

• Experience in B2B partner or channel marketing, ideally within SaaS, software or a similar tech environment

• Experience building or scaling partner programs and an understanding of ecosystems such as resellers, technology, integration or referral partners

• A strategic and hands-on approach – you develop concepts and turn them into campaigns and programs.

• Confidence working with marketing data, pipeline, attribution and ROI

• Strong relationship management skills with external partners and internal stakeholders

• A builder’s mindset, initiative and enthusiasm for creating structure from the ground up

• Excellent English communication skills and confidence working in an international environment

Nice to have

• Experience with Salesforce, HubSpot or PRM platforms

• Experience with enterprise software, ITSM or a technical B2B environment

• International or multi-region partner marketing experience

• German language skills

Different job title today? You could also be a great fit if you currently work as a Channel Marketing Manager, Alliance Marketing Manager, or in Field or Demand Marketing with a strong partner focus.

What's in it for you 

• A strong focus on personal development — including, in the Netherlands, our “10 to Grow” programme: 10% of your time and budget for your own growth. 

• A hybrid working environment built on freedom, trust, and responsibility. 

• An open, informal, and supportive culture, with collaboration across national borders. 

• Excellent employment conditions. 

Want to apply? 

Does this sound like your next step? Apply with your CV and a short motivation letter via the application form. Tell us, with an example, how you gave both people and technical direction to a team — and what it shipped as a result.