Founding Marketer (Growth & GTM)

ABOUT THE ROLE

A fast-growing, early-stage personalized health and diagnostics startup is looking for a Founding Marketer to lead growth, go-to-market strategy, and brand storytelling. This is a rare opportunity to build the marketing function from the ground up, shape the company's narrative, and directly drive revenue and user growth at a pivotal stage. You'll work closely with company leadership and cross-functional teams in a hands-on, high-ownership role.

The company operates in the preventive healthtech space, offering a membership-based personal health platform with advanced diagnostics, biomarker testing, and personalized health optimization. They are present in Germany and Finland and are scaling rapidly.

WHAT YOU'LL DO

• Define and execute GTM strategy across channels to drive revenue and membership growth.

• Lead branding and storytelling to craft a compelling, differentiated market narrative.

• Oversee paid advertising (Google Ads, Meta, LinkedIn), social media, partnerships, and influencer programs.

• Collaborate cross-functionally with product, sales, design, and customer success teams.

• Set marketing budgets, forecast outcomes, and rigorously measure ROI across channels.

• Build, scale, and mentor the marketing function as the company grows.

• Develop and deploy high-impact marketing campaigns along with performance dashboards.

WHAT WE'RE LOOKING FOR

Required:

• 2–5 years of experience in B2C growth marketing, sales, or an adjacent field.

• Proficiency in digital marketing channels including Google Ads, Meta, and LinkedIn.

• Ability to work on-site in Berlin, Germany or Helsinki, Finland.

Strong candidates will also have:

• Proven track record defining and executing multi-channel GTM strategies that drove measurable revenue growth.

• Strong brand storytelling and positioning skills.

• Experience managing marketing budgets, forecasting, and multi-channel ROI measurement.

• Proficiency with advanced marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards, CRM platforms).

• Experience with influencer and partner marketing, including negotiation and campaign management.

• Strong analytical skills for testing, iterating, and scaling marketing strategies.

• Experience building and leading a marketing function (even a small one).

• Cross-functional collaboration experience with product, sales, design, and customer success teams.

COMPENSATION & BENEFITS

• Salary: €35,000 – €70,000 per year, depending on experience.

• Visa sponsorship is available for this role.

• Opportunity to be a founding team member with meaningful ownership of the marketing function.

LOCATION

This is an on-site role based in Berlin, Germany (Helsinki, Finland also considered). Remote work is not available for this position.