APAC Digital and Social Commerce Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

The role of APAC Digital and Social Commerce Manager has the responsibilities to develop and drive the wider-APAC digital and social commerce strategies with enterprise winning model establishment to drive sustainable business growth and continuously capability dial up.

A day in the life

• Strategy and winning model development: Delivery of Digital and Social commerce strategies, including key platform strategies and enterprise winning models to drive sustainable and profitable growth (Net Sales/Profit/Share growth).

• Monthly Tracking, analytics and action drive: Works mainly with EC heads and x-functions including category marketing heads, CBIA, Media, Finance, and their teams in monthly digital platform performance tracking, generating insights and ad-hoc strategic actions, embedding them in the business operations and delivering the associated value (Net Sales/Profit).

• External best practices on radar: Continuously brings in external best practice and strategic move from leading players in the industry or winners from other leading consumer industries

• Enterprise Partnership establish: Works with external digital commerce platforms to identify and execute enterprise level growth opportunities and drive T2T enterprise partnership.

• Internal Capability and x-category best practise sharing across APAC OU and and globally: Identify and build the fit-for-future digital & social commerce capabilities required to operate and win in the market, Deliver the initiatives, identify the resource needed, including bringing in the latest capabilities on data and AI.

Your areas of knowledge and expertise that matter most for this role

• Bachelor Degree and above. MBA is a plus.

• At least 8 years working experience of digital marketing and e-Commerce field with direct experiences in Douyin social commerce.

• Strategic thinker with strong storytelling skills and a structured, framework-based approach to problem solving.

• Proven P&L ownership experience is essential, supported by strong data analytics and data-driven decision-making capabilities.

• Experience in Shopper & Trade Marketing is required; exposure to Digital Innovation within the FMCG or beauty industry is highly preferred.

• Proven skills of stakeholder influence with excellent communication skill across matrix organizations at regional level

• Manage a high degree of complexity across diverse markets in changing environment. Ability to drive and enable change

 Job Posting End Date

  2026-09-11  

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.