Product and Pricing Specialist

Location: Dubai, UAE

Company: AGMC – BMW

Department: Sales / Product & Pricing

About AGMC

AGMC is the official BMW Group importer for Dubai, Sharjah and the Northern Emirates, representing BMW and delivering premium automotive products and services across the UAE. With an established presence in the market, AGMC manages a comprehensive BMW portfolio covering passenger cars, SUVs, performance models and electric vehicles.

About the Role

We are looking for a commercially driven and analytical Product & Pricing Specialist to join our BMW business in Dubai.

The successful candidate will be responsible for supporting the product strategy, pricing, market positioning and commercial performance of the BMW vehicle portfolio. The role will work closely with Sales, Marketing, Finance, Aftersales and BMW Group Middle East to ensure that BMW products are competitively positioned, appropriately priced and aligned with market demand and profitability objectives.

Automotive industry experience is mandatory , preferably with experience in a premium automotive brand, automotive distributor, importer or dealership.

Key Responsibilities

Product Management

• Manage and maintain the BMW product portfolio, including model ranges, variants, specifications, features and equipment.
• Monitor product lifecycle, model introductions, facelifts, updates and phase-outs.
• Support the planning and introduction of new BMW models and derivatives into the UAE market.
• Analyse product specifications, customer preferences and market trends to identify product opportunities.
• Coordinate with BMW Group Middle East on product availability, specifications, pricing and product updates.
• Ensure product information is accurate and consistently communicated across Sales, Marketing and digital channels.
• Monitor product performance by model, variant, segment and customer profile.

Pricing Strategy

• Develop and maintain pricing recommendations for BMW models, variants and optional equipment.
• Monitor competitor pricing, promotions, campaigns, finance offers and market positioning.
• Conduct regular pricing and competitive benchmarking across the UAE automotive market.
• Analyse price positioning against competing premium brands such as Mercedes-Benz, Audi, Lexus, Porsche and other relevant competitors.
• Recommend price adjustments based on market conditions, inventory levels, demand, competition and profitability.
• Monitor discounts, incentives and commercial campaigns to ensure pricing discipline.
• Analyse the impact of pricing changes on volume, revenue, gross margin and market competitiveness.
• Support the development of tactical offers and sales campaigns while protecting brand positioning and profitability.

Market & Competitor Intelligence

• Conduct regular market analysis covering pricing, volumes, product launches, competitor activities and customer trends.
• Track competitor model specifications, pricing and promotional activity.
• Identify changes in customer demand and emerging automotive trends, particularly in luxury, SUV, performance and electric vehicle segments.
• Prepare competitor comparison reports and pricing intelligence for management.
• Provide recommendations based on market data and commercial insights.

Commercial & Performance Analysis

• Analyse sales performance by model, variant, price point and customer segment.
• Monitor inventory levels and identify slow-moving or high-demand models.
• Support stock management decisions through product and pricing analysis.
• Analyse gross margin, contribution and profitability by model/variant.
• Develop monthly and ad-hoc product and pricing reports for senior management.
• Use data to identify opportunities to improve sales volume, revenue and profitability.

New Model Launches

• Support the commercial planning of new BMW model launches.
• Prepare pricing proposals, competitor benchmarking and product positioning recommendations.
• Coordinate with relevant internal departments to ensure launch readiness.
• Support sales teams with product positioning, pricing information and key product differentiators.
• Monitor initial market performance following product launches and recommend corrective actions where required.

Cross-Functional Collaboration

• Work closely with Sales, Marketing, Finance, Aftersales, Inventory/Planning and senior management.
• Act as a key product and pricing point of contact for the BMW commercial team.
• Support sales teams with product and pricing-related queries.
• Ensure alignment between product strategy, pricing strategy and commercial objectives.

Key Performance Indicators

• Product and pricing accuracy
• Gross margin and profitability
• Market competitiveness
• Sales volume and model mix
• Inventory ageing and stock performance
• Pricing compliance
• New model launch performance
• Competitor intelligence and reporting
• Revenue and contribution growth

Candidate Requirements:

• Bachelor's degree in Business, Marketing, Finance, Economics, Automotive Management or a related field.
• Minimum 4–6 years of experience in the automotive industry.
• Strong experience in product management, pricing, commercial planning, sales planning or automotive business analysis .
• Strong understanding of automotive products, vehicle specifications and market dynamics.
• Proven experience in pricing analysis and competitor benchmarking.
• Strong commercial and analytical mindset.
• Advanced Excel skills with the ability to analyse large datasets and build commercial reports.
• Strong understanding of gross margin, profitability, pricing structures and commercial KPIs.
• Excellent communication and presentation skills.
• Ability to work with senior stakeholders and cross-functional teams.
• Strong attention to detail and ability to work with tight deadlines