Co-Founder Marketing B2C — formli.ai (Remote)

About formli.ai

formli.ai makes paperwork disappear. Our AI fills out any PDF form — government applications, contracts, insurance claims, school enrollments — through a simple guided conversation, in 11 languages. The product is live, the technology is built, and it already serves users.

We are a small, technology-driven team that ships fast, decides based on data, and works fully remote. Now we want to turn a working product into an international consumer brand — and we are looking for the person who owns that mission as a founder, not as an employee.

The Role

You own everything between the product and the customer:

• Build the formli.ai brand and positioning in the international B2C market
• Design, run, and scale acquisition across paid social, SEA, email, and organic channels
• Own the full funnel: from first impression to paying user, measured and optimized relentlessly
• Create content and build communities around the product — social, landing pages, newsletters
• Shape pricing, growth targets, and product positioning together with the founding team
• Set up marketing processes and budgets that scale from day one

Fully remote. Flexible hours. Founder-level autonomy and founder-level accountability.

What You Bring

• A proven B2C growth track record: you have taken a consumer product from small to significant at least once
• Deep hands-on skills in performance marketing and analytics — A/B testing, conversion optimization, tracking, attribution
• Strong content instincts: you can write, brief, and publish material that converts
• A genuine user obsession: customer research, feedback loops, and tight collaboration with product and tech
• An entrepreneurial mindset: you decide, you execute, you take responsibility for outcomes
• Fluent English; additional languages are a plus in an 11-language product
• Startup experience and interest in AI are strong advantages

What We Offer

This is a co-founder role: meaningful equity, real ownership, and the chance to build a category-defining consumer brand from an early stage.

If this sounds like you, apply directly or reach out — short and direct beats polished and long.