Revenue Management Specialist - Marketing

Role Purpose:

The Revenue Management Specialist will lead the development of the company’s analytics and insights function, acting as a key driver of business performance and commercial decision-making.

This role goes beyond reporting — it focuses on translating data into actionable insights, identifying growth opportunities, and influencing cross-functional teams across marketing, operations, and delivery platforms.

The position plays a critical role in driving revenue growth, improving operational efficiency, and strengthening the company’s performance across all sales channels, particularly delivery.

Key Responsibilities

• Own and analyse key business performance metrics including sales trends, order volume, and customer behaviour.
• Identify key drivers of performance (traffic, conversion, basket size) and highlight actionable insights.
• Move beyond reporting by proactively identifying issues and opportunities.
• Provide clear, structured recommendations to support decision-making by leadership.
• Monitor and evaluate performance across delivery platforms (Talabat, Deliveroo, Noon, etc.)
• Analyze the full customer funnel including visibility, conversion, order value, and cancellations.
• Identify and recommend improvements in:

Ø menu performance and assortment.

Ø pricing and promotional effectiveness.

Ø platform visibility and ranking.

• Work closely with operations teams to highlight performance gaps (e.g., availability, cancellations, service issues).
• Support the development of platform-specific growth strategies.
• Review and assess commercial terms and contracts with delivery platforms, highlighting risks and improvement areas.
• Act as the key liaison between the company and delivery platforms for performance discussions, issue resolution, and ongoing optimization.
• Evaluate campaign and promotion performance across channels.
• Identify what drives customer acquisition, retention, and repeat behavior.
• Provide recommendations to optimize campaign effectiveness and return on investment.
• Support targeting, segmentation, and promotional strategy using data insights.
• Develop and maintain dashboards and reports to track key performance metrics.
• Ensure data accuracy and consistency across reports.
• Improve reporting structures to focus on actionable insights rather than data output.
• Drive enhancements in reporting processes, including proposing and implementing new tools or systems where needed.
• Evaluate current data and reporting setup, identifying gaps and opportunities for improvement.
• Work with internal or external stakeholders to streamline data workflows and improve accessibility of insights.
• Utilize tools such as Excel, Power BI, or similar to visualize and communicate insights effectively.
• Partner with operations, marketing, and other key teams to improve overall business performance.
• Identify operational inefficiencies and support improvement initiatives using data.
• Provide insights that support better decision-making across functions, not limited to marketing.
• Support the development of business strategies through data analysis and insights.
• Translate complex data into clear, concise business narratives.
• Conduct ad-hoc analysis to support key business questions and initiatives.
• Assist in evaluating new initiatives, campaigns, and growth opportunities.

Qualifications/Requirements:

·       Bachelor’s degree in Statistics, Data Analytics, Engineering, Operation Management, or a related field.

·       4+ years of experience in business analysis, data analysis, or a similar analytical role.

·       Strong proficiency in Excel, SQL, Power BI, Tableau, or other data visualization tools.

·       Knowledge of sales analytics, business intelligence, and digital marketing performance metrics.

·       Ability to translate data insights into actionable business recommendations.

·       Strong communication and presentation skills to collaborate effectively across teams.

·       Experience with restaurant, fast-food, FMCG or food delivery platform data (e.g., Talabat, Deliveroo) is a plus.

·       Working language is English; Chinese Mandarin, Arabic or Russian language skill is a plus