AVP / VP, Cards & PayLah! Usage & Partnerships

Job Purpose

Drive customer usage and engagement for DBS Cards and PayLah! through strategic partnerships, compelling propositions, and seamless customer journeys. This role also leads and develops a team to originate, execute, and scale partnerships across key merchant ecosystems, positioning DBS as the preferred payment method.

Key Responsibilities

• Partnership Strategy & Business Development

• Identify, originate, and secure strategic partnerships across priority merchant categories to drive payments usage and billings growth

• Build and manage a robust pipeline of opportunities aligned to business priorities

• Lead end-to-end partnership lifecycle: prospecting, pitching, negotiation, onboarding, and scaling

• Develop differentiated value propositions grounded in customer insights and commercial impact

• Usage Growth & Campaign Management

• Design and execute integrated campaigns to drive Cards and PayLah! usage, spend, and engagement

• Collaborate with Marketing, Product, Rewards, and Digital teams on go-to-market execution

• Drive adoption, category penetration, and incremental spend via targeted partnerships

• Customer Journey & Proposition Development

• Define and enhance end-to-end customer journeys to deliver seamless, intuitive experiences

• Translate customer insights and behavioural trends into actionable strategies

• Performance Management & Analytics

• Own and track KPIs including billings, usage uplift, campaign ROI, and partner performance

• Lead business case modelling, forecasting, and post-implementation reviews

• Drive a data-led culture within the team to optimise outcomes

• Stakeholder Management

• Partner cross-functionally across Product, Analytics, Marketing, Merchant, and Digital teams

• Build strong external relationships with stakeholders at partner organisations

• Influence alignment across internal and external stakeholders

• Team Leadership & People Management

• Lead, coach, and develop a high-performing team of partnership/campaign managers

• Set clear goals, monitor performance, and drive accountability against business targets

• Provide guidance on deal structuring, campaign strategy, and execution excellence

• Foster a collaborative, entrepreneurial, and results-driven team culture

• Mentor team members to build pipeline strength and leadership bench

Key Accountabilities / KPIs

• Growth in Cards & PayLah! billings, active usage, and engagement

• Successful onboarding and scaling of strategic partnerships

• Campaign effectiveness (ROI, conversion, acquisition, retention)

• Strength and health of partnership pipeline

• Team performance, engagement, and capability development

• Delivery of seamless customer journeys and partner integrations

Experience & Requirements

Core Experience

• At least 8-10 years of relevant experience

• Proven track record in business development, partnerships, or payments/cards

• Experience in consumer payments, digital wallets, or merchant ecosystems preferred

• Demonstrated experience in team leadership / people management

• Strong track record of delivering measurable commercial outcomes

Skills & Capabilities

• Highly driven, entrepreneurial, and results-oriented

• Strategic thinker with strong commercial acumen

• Collaborative leader with strong ownership mindset

• Data-driven with ability to translate insights into actions

• Excellent negotiation, communication, and stakeholder management skills

• Customer-centric mindset with deep understanding of user behaviour

• Strong execution capability in fast-paced, matrixed environments

• Proven leadership and coaching capability

• Comfortable navigating ambiguity and driving outcomes end-to-end

Preferred Qualifications

• Degree in Business, Marketing, Finance, or related discipline

• Experience in payments, fintech, e-commerce, or digital ecosystems

• Familiarity with cards products, merchant economics, and digital channels

Location: DBS Asia Central

Job: Product Management

Schedule: Regular

Employee Status: Full time