Business Development Manager (Smart Building)

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to: Marketing & Sales Manager

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Your role and responsibilities

In this role, you will have the opportunity to plan and implement proactive GTM activities in Singapore and across APAC region, with dedicated focus on key growth countries. You will act as a bridge between Global team, Regional cross functional team, and Local Sales team. Build long-term customer relationships and identifying and developing sales opportunities by introducing, presenting, and educating the target audience about ABB products and tools. By embedding ABB solutions into the blueprints of major design institutes and international consultants, you will directly drive market demand for ABB Smart Building Critical Power portfolios.

The work model for the role is: #LI-Hybrid

This role is contributing to the Smart Buildings Solutions business within ABB Electrification in Singapore. Main stakeholders are Sales teams, Product Marketing teams, Consultants, System Integrators, Developers, End Users, EPCs, Contractors, and Channel Partners.

You will be mainly accountable for:

Develop and execute growth strategies for the Smart Buildings (Critical Power) business, ensuring alignment with division objectives and driving profitable growth in orders, revenues, and market share.

Identify and develop new business opportunities across key customer segments, including Data Centres, Semiconductor, Telecommunications, and other critical infrastructure markets, while driving specification activities and building a strong project pipeline.

Drive demand generation and portfolio growth through close collaboration with consultants, end users, channel partners, and internal stakeholders, providing sales enablement and supporting business development initiatives.

Strengthen ABB's market position through customer engagement, technical presentations, training programs, product launches, seminars, and promotional activities that communicate ABB's value proposition and solutions effectively.

What's in it for you?

Be part of a purpose-driven organization making a real impact on global energy efficiency and sustainability through innovative electrification solutions.

Grow your career in a high-performing, collaborative team with access to world-class learning, development, and leadership programs.

Enjoy a flexible hybrid work environment that values work-life balance, inclusion, and a safety-driven culture.

Qualifications for the role

You hold a degree in Electrical Engineering, Electronics Engineering, Building Services Engineering, Automation Engineering, Business Management, or a related discipline.

You have 5+ years of experience in business development, sales, product marketing, specification, or pre-sales roles within Smart Buildings, Building Automation, Electrification, Energy Management, or related industries.

You possess strong technical knowledge of electrical distribution, energy management systems, smart building technologies, IoT-enabled solutions, digitalization, or low- and medium-voltage electrification applications.

You have a proven track record of driving specification activities, developing new business opportunities, and influencing consultants, developers, end users, and other key stakeholders to successfully position complex solutions.

You are highly skilled in solution selling, customer engagement, and strategic relationship management, with the ability to create customer value and drive sustainable business growth.

You communicate effectively in English and are confident presenting technical and commercial solutions to diverse audiences while collaborating across cross-functional teams, channel partners, and customers.

You are willing to travel up to 30–40% across key APAC markets to support business development activities, consultant engagement programs, and major project specifications.

More about us

ABB Smart Buildings enables optimization of energy efficiency, safety, security, and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division’s highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers’ carbon reduction strategies.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.