Associate, Programmatic

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

We are currently looking for an Executive, Programmatic to join the Programmatic Trading team in Singapore. The Programmatic Trading team at the heart of all digital activity, and is pivotal to the success of each campaign that is executed.

You will work closely with all other teams within the WPP Media family to drive programmatic planning, execution, analysis and insights etc. We are looking for someone with a positive attitude, enthusiastic and is flexible in embracing changes and new challenges.

Reporting of the role

This role reports to the Director

3 best things about the job:

• Working in one of the most digitally-advanced and forward-thinking media agencies in the region

• Regular on-the-job training that will be provided to ensure success in your role.

• An opportunity to work with and learn from highly-experienced, action-orientated media practitioners.

Skills and Experience

Responsibilities of the role:

• Handling platforms like Display & Video 360 (ex-DBM), Campaign Manager (ex-DCM), The Trade Desk, Xandr, Google Analytics etc.

• Understanding of Programmatic Buying, including DSPs/SSPs, RTB, ad-exchanges, DMPs, audience targeting.

• Expertise in managing performance driven clients to drive ecommerce sales.

• Manage your workflow and responses to ensure agreed deadlines are met, we are obliging with our service level agreements and executing tasks with 100% accuracy.

• Review the campaign brief and generate programmatic media plan to deliver client objectives.

• Undertake the campaign set up process for all campaigns within your portfolio, troubleshoot any tracking and discrepancy queries, and ensure campaigns are activated with accuracy and following best practice.

• Monitoring the success of Campaigns through Google Analytics, DSP UIs, Automation Dashboards.

• Accountable for the ongoing management of campaign budgets and daily spend levels, and constant monitoring of tracking to performance goals.

• Analyze ongoing results to identify campaign trends and key insights, and provide thoughtful recommendations to ensure we meet and exceed client goals.

• Demonstrate strong knowledge of the programmatic/performance campaign eco-system.

• Demonstration of strong fundamentals of Brand Safety, Viewability and Adfraud.

• Execution of various type of programmatic deal types.

• Work closely with the line manager to manage markets, supporting across day-to-day campaign management responsibilities.

• Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimisation and reporting processes.

Measures of success

In three months:

• A strong understanding of the client's brands and products

• A keen understanding on the various platforms and systems which power digital media

• Gained certification on major programmatic platforms

• Develop relationships and earn trust with your own team and client teams / local market operation teams

In six months:

• Become a trusted advisor and partner to your client/market team

• Be able to provide optimization suggestions and work with programmatic director to improve campaign performance

• Oversee effective and accurate optimizations and delivery of campaigns

In 12 months:

• Developed your knowledge of other online products and strategies.

• Develop and identify gaps/processes/tools to improve campaign performance and efficiency

• Become a trusted advisor to your client teams

What your day job looks like:

• Ensures accurate planning and implementation of all campaigns in DSP platforms. It is the responsibility of the trading team to proactively request and implement all necessary trafficking and campaign tracking requirements for every campaign to perform as effectively as possible, and to ensure that we have the tools in place to provide accurate and detailed campaign reporting and feedback as appropriate.

• Responsible for proactively analyzing delivery data across the channels to identify optimization opportunities to deliver client objectives.

• The focus of the team is to first identify optimisation levers (audience, supply source, temporal, frequency, target, geo, creative copy etc.), understand what the consequence of those optimisation levers are, and having expertise in pulling those levers.

• Regular WIP meetings and share the campaign performance

• Providing regular campaign reports to client teams along with insights to influence planning & buying decisions

• Responding to ad-hoc campaign feedback requests

Minimum qualifications:

• 1-2 years professional experience with digital media preferably within a media agency/publisher trading desk

• Hands on experience and knowledge in programmatic optimisation

• Experience in campaign implementation, optimization and reporting

• Understanding of Adserver, DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting, Brand Safety, Viewability, Adfraud.

• Competent in all Microsoft office software

• Be organized and have a high attention to detail

• Demonstrate problem-solving skills, financial and numerical astuteness

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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