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Local Marketing Manager
Catenda AS · Karlsruhe
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Job description
Catenda builds the open BIM and common-data-environment platform that construction teams across Europe use to work together on their projects. DACH is our strongest and fastest-growing market — and we are now adding dedicated marketing capacity to keep that momentum going.
Tasks
What you’ll do
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Run demand generation for DACH — from campaign to qualified pipeline.
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Build campaigns from real customer evidence, not guesswork.
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Restart our presence in the AEC trade press with strong customer stories.
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Optimize our website and demand-capture paths for conversion.
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Run our trade-fair and event presence across the region.
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Keep marketing and sales tightly aligned on pipeline.
Requirements
What you bring
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B2B marketing experience, ideally in construction-tech / AEC software or technical SaaS.
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Full-stack demand-gen skills: digital, content, events, conversion.
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Confidence with data and CRM.
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Native German and business-fluent English.
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A builder’s mentality — you’d rather ship and improve than wait for perfect.
Benefits
What we offer
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A beautiful office in the heart of Karlsruhe.
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JobRad bike leasing.
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Free drinks — and a rather special Italian coffee machine.
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No hierarchy, but responsibility.
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Companyevents.
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30 days of vacation.
Why now
DACH is already Catenda’s number-one region, and it is growing fast. This is a chance to own the marketing craft for that market — with the strategy set and the demand clearly there, so your work goes straight into results. Real scope, close to leadership, and a market that is already working.
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