Regional Marketing Manager - DACH

Function

Corporate Marketing

Our Company

We’re Hitachi Vantara, the data foundation trusted by the world’s innovators. Our resilient, high-performance data infrastructure means that customers – from banks to theme parks ­– can focus on achieving the incredible with data.   

If you’ve seen the Las Vegas Sphere, you’ve seen just one example of how we empower businesses to automate, optimize, innovate – and wow their customers. Right now, we’re laying the foundation for our next wave of growth.  We’re looking for people who love being part of a diverse, global team – and who get excited about making a real-world impact with data.

Job description

Job Summary**

We are seeking a dynamic and experienced Regional Marketing Manager for the DACH region (Germany, Austria, Switzerland) to drive marketing strategy and execution, increasing brand awareness, lead generation, and market share for Hitachi, Ltd. within this critical market.

Job Responsibilities**

• Develop and implement comprehensive marketing strategies and campaigns tailored to the DACH market, aligning with global marketing objectives.

• Manage and execute integrated marketing programs across various channels, including digital marketing, events, public relations, content marketing, and sales enablement.

• Conduct thorough market research and competitor analysis to identify opportunities and challenges within the DACH region.

• Collaborate closely with local sales teams to ensure marketing activities support sales objectives and drive pipeline growth.

• Manage the DACH marketing budget effectively, ensuring optimal allocation of resources and demonstrable ROI.

• Oversee localization of global marketing materials and develop region-specific content to resonate with the DACH audience.

• Build and maintain strong relationships with key stakeholders, including partners, agencies, and industry associations.

• Monitor, analyze, and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement.

• Represent Hitachi at industry events, conferences, and seminars within the DACH region.

Job Qualifications**

• Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.

• Minimum of 7 years of progressive marketing experience, with at least 3 years in a regional marketing role focusing on the DACH market.

• Proven track record of developing and executing successful marketing strategies that have driven business growth.

• Strong understanding of the DACH business landscape, market dynamics, and cultural nuances.

• Fluency in German and English (written and spoken) is essential.

• Demonstrated experience across a broad range of marketing disciplines, including digital marketing, content marketing, events, and PR.

• Excellent analytical skills with the ability to interpret data and make data-driven decisions.

• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.

• Exceptional communication, presentation, and interpersonal skills.

• Ability to travel frequently within the DACH region and occasionally internationally.

About us

We’re a global team of innovators. Together, we harness engineering excellence and passion for insight to co-create meaningful solutions to complex challenges. We turn organizations into data-driven leaders that can a make positive impact on their industries and society. If you believe that innovation can inspire the future, this is the place to fulfil your purpose and achieve your potential.

Fostering innovation through diverse perspectives

Hitachi is a global company operating across a wide range of industries and regions. One of the things that sets Hitachi apart is the diversity of our business and people, which drives our innovation and growth.

We are committed to building an inclusive culture based on mutual respect and merit-based systems. We believe that when people feel valued, heard, and safe to express themselves, they do their best work.

How we look after you

We help take care of your today and tomorrow with industry-leading benefits, support, and services that look after your holistic health and wellbeing. We’re also champions of life balance and offer flexible arrangements that work for you (role and location dependent). We’re always looking for new ways of working that bring out our best, which leads to unexpected ideas. So here, you’ll experience a sense of belonging, and discover autonomy, freedom, and ownership as you work alongside talented people you enjoy sharing knowledge with.

We’re proud to say we’re an equal opportunity employer and welcome all applicants for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, age, disability status or any other protected characteristic. Should you need reasonable accommodations during the recruitment process, please let us know so that we can do our best to set you up for success.