Digital Marketing Specialist (all genders)

Evotec is looking for a highly capable and hands-on

Digital Marketing Specialist (all genders)

Full time and permanent

to manage and optimize our digital marketing platforms, campaigns, and website ecosystem.

Role Overview:

This role is central to the execution and continuous improvement of Evotec’s digital marketing activities. You will work closely with senior marketing stakeholders who define strategy, while you are responsible for implementation, optimization, and operational excellence across key digital channels and systems.

Responsibilities:

Website, SEO & Digital Platforms

Manage and maintain Evotec’s corporate website and digital platforms (incl. Science Pool Resource Hub):

Content publishing and governance

Page creation, updates, and optimization

Coordination with development agencies

Support SEO activities in collaboration with external partners

Monitor and optimize website performance using analytics tools (e.g. GA4)

Act as webmaster, ensuring smooth operation and continuous improvement

Marketing Technology & CRM (HubSpot)

Manage and continuously optimize HubSpot CRM for marketing, including:

Campaign setup, segmentation, and contact lists

Marketing automation workflows and nurture programs

Lead scoring models and email marketing (incl. newsletters)

Reporting dashboards and data structure maintenance

Support the Salesforce–HubSpot integration in collaboration with internal teams

Ensure data quality and manage weekly MQL export/import processes

Digital Campaign Execution & Lead Management

Execute and support integrated B2B digital marketing campaigns in close coordination with marketing management

Collaborate with Lead Generation and Business Development teams to support MQL handover and funnel optimization

Contribute to improving engagement and conversion through continuous campaign optimization

Performance Marketing & Agency Coordination

Coordinate with external agencies (e.g. Google Ads, LinkedIn Ads) to support:

Campaign execution and optimization

Landing page and asset development

Monitor performance and ensure timely delivery of campaigns and assets

Act as a key contact for agencies on operational topics

Social Media Support

Provide operational support for Evotec’s social media activities to complement and support the existing social media function within the marketing team to ensure smooth execution of planned activities and alignment with broader marketing initiatives including:

Coordinating content inputs and supporting content publishing

Tracking KPIs and preparing performance reports

Maintaining and supporting the social media calendar

Supporting employee advocacy initiatives (e.g. Oktopost)

Creative & Content Support

Create and adapt digital marketing assets such as:

Ad banners, social visuals, and basic video content

Ensure brand consistency across all digital touchpoints

Support the marketing team with creative execution as needed

Analytics & Reporting

Track, analyze, and report on campaign and channel performance

Generate insights on:

Lead generation and conversion performance

User engagement and website behavior

Campaign effectiveness and trends

Provide clear recommendations to support continuous improvement

Qualifications:

Degree in Marketing, Business, Communications, or a related field

3–6 years of experience in digital marketing, ideally in a B2B environment

Strong hands-on experience with:

HubSpot (essential) and marketing automation

Campaign execution and lead management

Website management (CMS, SEO, analytics tools such as GA4, Google Tag Manager, Google Search Console)

Performance marketing channels (e.g. Google Ads, LinkedIn Ads)

Experience working with external agencies and cross-functional teams

Solid analytical skills with the ability to translate data into actionable insights

Strong written and verbal communication skills in English

Familiarity with Salesforce integrations is a plus

Experience with SEO tools (e.g. SemRush, Screaming Frog, Ahrefs or SEOclarity)

Basic design skills (Adobe Photoshop, Illustrator, Premier, Canva, PlayPlay or similar)

Strong understanding of digital marketing tools and platforms

Hands-on, detail-oriented, and highly organized

Strong execution mindset with a focus on quality and delivery

Data-driven and solution-oriented

Collaborative team player with strong communication skills

Comfortable managing multiple priorities in a fast-paced environment

Our Offer

A position within a vigorous and exciting professional environment promoted by an open culture and a spirit of community

A diverse, international workforce with a dynamic working environment that fosters creativity, innovations and teamwork

30 days of annual holiday, monthly allowance for public transportation, and in-house canteen

Capital forming benefits, flexible working hours, holiday pay, and annual bonus depending on performance

To apply, please click on the “Apply” button and provide your application documents (CV and cover letter, including earliest possible start date and salary requirements). We are looking forward to getting to know you and to your application.

FR : Dans le cadre de sa politique Diversité, Evotec étudie, à compétences égales, toutes les candidatures dont celles des personnes en situation de handicap.

ENG : In the frame of our Diversity policy, Evotec considers, with equal competences, all applications including people with disabilities.