Digital Content Specialist

Job description

As a Digital Content Specialist, you will support the management and continuous improvement of Tissot’s Brand Website and digital assets across markets. You will support the delivery of a consistent brand experience across Tissot’s brand website.

Your main responsibilities will be as followed:

• Manage, coordinate and maintain website content across global markets.
• Lead global homepage activations and oversee local market implementation.
• Lead the creation and deployment of landing pages for new product launches.
• Monitor website content quality, content updates, and overall content consistency.
• Collaborate with Creative, Product Marketing, E-commerce, and local markets to ensure content accuracy and consistency.
• Oversee the production and deployment of digital assets, including images, videos, 3D assets, and virtual try-on content.
• Support UX/UI optimization initiatives to improve customer experience and website performance.
• Coordinate SEO and GEO content implementation to improve visibility and organic performance.
• Support Marketing DAM governance, asset organization, and content distribution processes.
• Develop content guidelines, documentation, and best practices for global markets.
• Assist in website enhancement projects, new feature rollouts, and digital experience initiatives.

Profile

• Passionate follower of digital marketing trends and practices.
• Strong analytical skills.
• Strong organizational, planning and time management skills.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Detail-oriented with the ability to manage multiple tasks and deadlines simultaneously.
• Proactive team player with the ability to work independently and take initiative.

Professional requirements

• University degree in Digital Marketing, Communication, Media Engineering or a related field.
• You have a first successful experience in a similar position.
• Experience working with a CMS ; Salesforce Commerce Cloud experience is a plus.

Languages

Fluent in French and English.