Digital Marketing Manager

Role Summary

We are looking for a driven and creative Digital Marketing Manager to lead our digital presence and drive brand growth across global markets. This role combines strategy and execution — ideal for someone who enjoys building, testing, and scaling digital initiatives across social media and e-commerce platforms.

Key Responsibilities

Digital & Social Media Management

• l Manage and grow the company’s global social media platforms, including Instagram, Facebook, and X
• l Develop engaging content strategies to drive brand awareness, engagement, and community growth
• l Explore and launch new platforms (e.g., YouTube and other emerging channels)

E-commerce & Marketplace Management

• Oversee digital storefronts across platforms such as TikTok Shop, Shopee, Lazada, Guardian, Watsons, and Unity
• Optimise product listings, campaigns, and platform performance to drive sales and visibility

Marketing Strategy & Growth

• Develop and execute strategic digital marketing plans to increase brand awareness, traffic, and conversions
• Identify growth opportunities across channels and continuously improve performance

SEO & Paid Advertising

• Drive SEO optimisation efforts to improve organic visibility and search rankings
• Plan, execute, and optimise paid advertising campaigns (e.g., Meta, Google, TikTok Ads)

Analytics & Reporting

• Establish clear performance metrics (KPIs) across all digital channels, including social media, e-commerce, SEO, and paid campaigns
• Track and monitor key indicators such as traffic, engagement, conversion rates, sales performance, and ROI
• Prepare and submit weekly performance reports with concise insights, key learnings, and actionable recommendations
• Provide regular updates on campaign effectiveness, growth trends, and areas for improvement
• Translate data into clear business insights to support decision-making and strategy refinement

Innovation & Continuous Improvement

• Proactively identify new tools, trends, and approaches to enhance digital performance
• Test, learn, and refine strategies to improve effectiveness and ROI

Cross-Functional Collaboration

• Work closely with internal teams and Management to align marketing initiatives with business goals
• Support integrated campaigns across online and offline channels

Pay: $3,500.00 - $6,000.00 per month

Benefits:

• Employee discount

Work Location: In person