Social Media Content Strategist

Organic Social Media Strategist

Remote – Saudi Arabia

FansPass believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry.

FansPass is looking for an Organic Social Media Strategist to own and reimagine our organic social presence from the ground up — across platforms, across moments, and across the culture that makes live entertainment worth showing up for. From hosting an Instagram live at an event to responding to fans on X to developing a TikTok content series for the start of the SPL season, this person will own end-to-end strategy and execution across platforms.

The Organic Social Media Strategist will report to the Director of Growth and work cross-functionally with content, creative, PR, fan support, and beyond. The ideal candidate brings deep fluency in social media marketing, a genuine love for sports and live entertainment, and a strong instinct for tying great content to real business impact.

What you'll do

• Own and manage FansPass's organic social channels end-to-end  — including strategy, content creation, scheduling, and publishing across Instagram, TikTok, X, and any emerging platforms worth owning
• Develop and execute a cohesive organic social strategy  aligned with brand and business goals — defining channel-specific approaches, content pillars, posting cadence, and audience growth tactics that compound over time
• Ideate and produce culturally relevant, platform-native content  that taps into live events, sports, concerts, and entertainment moments — turning what's happening in culture into content that drives engagement, shares, and brand love
• Stay ahead of trends, conversations, and activity in real time  — identifying opportunities for timely reactive content, cultural hijacks, and community engagement that keep FansPass part of the conversation
• Shoot, edit, and produce short-form video content  using self-shot footage, UGC, or provided assets — with a strong eye for storytelling, pacing, hooks, and platform-native formats that stop the scroll
• Track, analyze, and report on performance metrics  — including reach, engagement, follower growth, and share of voice — and use those insights to continuously optimize content strategy and make a clear case for the channel's impact on the business
• Own community engagement  — responding to comments, DMs, and mentions with a voice that feels human, on-brand, and genuinely fun; turning fans into advocates and everyday interactions into brand moments
• Collaborate cross-functionally  with marketing, partnerships, PR, and creative, and to support campaigns, product launches, and tentpole moments — while keeping the organic social voice consistent and authentic
• Build and manage the content calendar  — balancing planned campaigns, evergreen content, and real-time opportunities across multiple platforms without dropping the ball on any of them
• Serve as the internal expert and evangelist for organic social  — bringing platform insights, algorithm changes, and emerging format recommendations to the broader team and helping educate stakeholders on what moves the needle and why

What you have

• 4+ years of experience  in organic social media and content strategy, ideally at an e-commerce brand; experience in sports, live events, or ticketing is a strong plus
• A scrappy, can-do work ethic.  Comfortable operating independently, moving fast, and wearing multiple hats — you don't wait for perfect conditions to ship great content
• Strong organization skills, with experience owning and managing a content calendar across multiple platforms and campaigns simultaneously, without letting real-time moments fall through the cracks
• Fluent in internet culture  — you're always clued in