Sales Growth & Automation Associate

Company Description

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

We are a diverse team across Southeast Asia, India, Taiwan, and Hong Kong, united by our goal to create a sustainable and circular future. Through tech-driven platforms and innovation, we empower users to buy and sell pre-loved items with confidence. We leverage cutting-edge technology, including advancements in AI to enhance user experience, safety, and convenience both online and offline. Join us in shaping the future of recommerce, where sustainability and technology come together to create real-world impact.

Job Description About the Role

This is a newly created, high-impact commercial role that sits at the intersection of Business Development, Lead Generation, Customer Success, and Sales Operations. You will own the full lifecycle of merchant growth — from generating qualified leads, to improving merchant performance post-onboarding, to building scalable systems and automations that increase efficiency and drive revenue outcomes.

You will be responsible for helping merchants succeed on the platform by using data-driven insights, while simultaneously building acquisition pipelines through performance marketing and lead generation systems. A core part of the role is designing and implementing AI-enabled workflows and automation across lead generation, merchant engagement, and reporting — making sales and account management processes more scalable and repeatable.

This role requires strong commercial instincts, comfort working with external merchants, and the ability to coordinate seamlessly with internal stakeholders across Sales, Sales Ops, Data, and Marketing. You will act as a force multiplier for the sales organisation by improving both top-of-funnel efficiency and post-sale merchant utilisation.

What You Will Do

1. Drive Merchant Growth Across the Full Lifecycle (Acquire Activate Expand)

Own end-to-end merchant growth outcomes for SME and professional sellers in Singapore and Malaysia by combining acquisition, activation, and expansion levers.

• Drive merchant activation and post-onboarding success by analysing performance data (views, conversion, spend, response rates) and translating it into clear, prioritised growth actions.
• Identify underperforming and high-potential merchants and proactively improve utilisation through targeted campaigns and playbooks.
• Run structured merchant incubation and lifecycle programs (onboarding, first 30–90 day activation, monthly performance reviews, and re-engagement flows).
• Execute VVIP and high-value merchant programs to deepen engagement and increase spend (awards, campaigns, physical + digital assets, recognition initiatives).
• Capture and scale merchant success stories through structured content workflows (video, case studies, social amplification).

2. Build and Optimise Demand Generation Engines (Paid + Outbound)

Own scalable lead generation systems that consistently feed qualified merchants into the sales pipeline.

• Manage and optimise Facebook Lead Generation campaigns end-to-end (creative testing, targeting strategy, budget allocation, CPL optimisation, and performance iteration).
• Build outbound lead sourcing pipelines using web scraping, enrichment, and qualification workflows to continuously generate new merchant opportunities.
• Improve lead quality and conversion rates through tight f