Group Digital Marketing Assistant Manager

Join our Group Marketing team as a Group Digital Marketing Assistant Manager, where you will take a lead role in driving integrated digital strategies, executing high-impact campaigns, and strengthening our group-wide brand presence. This role goes beyond execution where you will contribute to strategy development, oversee digital initiatives, and guide marketing efforts across multiple business units.

You will work cross-functionally to deliver data-driven campaigns, optimize customer acquisition funnels, and enhance brand consistency across all digital touchpoints. This position offers exposure to high-level marketing decision-making, project leadership, and performance analytics in a dynamic, fast-paced environment.

Key Responsibilities

Strategic Campaign Management

Support the development and lead execution of group-wide digital marketing strategies, campaigns, and initiatives aligned with business objectives.

Plan, manage, and optimize multi-channel campaigns (social, paid media, email, web) to drive customer acquisition, engagement, and retention.

Monitor campaign performance and provide data-driven insights and recommendations to improve effectiveness and ROI.

Digital Brand Leadership

Drive group-level brand positioning and digital presence, ensuring consistent messaging and visual identity across all digital platforms.

Maintain and refine brand guidelines, ensuring alignment across business units and marketing outputs.

Content & Digital Experience

Oversee the creation and execution of high-quality digital content, including social media creatives, videos, landing pages, and webinars.

Ensure content strategies are aligned with audience targeting, platform algorithms, and performance metrics.

Identify trends and opportunities to enhance user experience and engagement across digital channels.

Marketing Operations & Asset Management

Manage and optimize marketing assets, including campaign reports, ad copies, dashboards, and presentations.

Introduce improved processes, tools, and templates to enhance efficiency, scalability, and consistency across the group.

Performance Monitoring & Analytics

Track and analyze marketing KPIs, including traffic, conversions, engagement rates, and campaign ROI.

Leverage analytics tools to produce actionable reports and present findings to stakeholders.

Continuously test, learn, and optimize digital marketing activities.

Social Listening & Brand Sentiment

Monitor social media platforms and digital channels to assess brand perception, audience sentiment, and competitive positioning.

Provide recommendations based on insights to strengthen brand reputation and engagement.

Project Leadership & Cross-Functional Collaboration

Lead marketing projects and coordinate with internal stakeholders, vendors, and business units to ensure timely delivery.

Facilitate alignment across teams, ensuring effective communication, accountability, and knowledge sharing.

Mentor junior team members and provide guidance on marketing best practices.

Ad Hoc & Strategic Initiatives

Support senior management in strategic planning, innovation initiatives, and new digital marketing opportunities.

Drive continuous improvement within the marketing function through experimentation and innovation.

Requirements

Education: Diploma/Degree in Marketing, Digital Marketing, Communications, or a related field.

Experience:

2–5 years of relevant digital marketing experience preferred.

Experience managing campaigns and coordinating cross-functional projects is an advantage.

Communication: Excellent written and verbal communication skills, with strong stakeholder management capabilities.

Mindset: Strategic thinker with an analytical mindset, creative problem-solving skills, and strong attention to detail.

Leadership & Ownership: Demonstrated ability to take initiative, manage projects independently, and guide team efforts.

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